Justin TimberlakeJustin Timberlake,
the multi-platinum recording artist, brings his star power to the Super
Bowl in a Pepsi Stuff commercial. Justin inspires a "Magnetic Attraction"
in a stunt- filled commercial showing how every sip of Pepsi gets you
closer to the music and "stuff" you want.
Justin does a number of wild stunts that have him flying high and
rolling low as he narrowly escapes disaster at every turn in the "Magnetic
Attraction" spot. Directed by Craig Gillespie (director of the feature film
"Lars and the Real Girl") and created by BBDO NY, the commercial
demonstrates how Pepsi Stuff brings people closer to music, merchandise,
apparel and more.
"Justin Timberlake is one of the biggest stars in the world, what
better way to launch our biggest promotion ever than with him on the Super
Bowl," said Cie Nicholson, SVP and chief marketing officer, Pepsi-Cola
North America.
Beginning February 1, consumers purchasing Pepsi products can "bank"
their points on PepsiStuff.com and redeem them for prizes including
DRM-free MP3 music downloads, electronics and apparel. Participants can
also enter a daily sweepstakes for the chance to win trips to events like
the Super Bowl, the MLB All-Star game and the Daytona 500, as well as for
cash and many other big prizes.
Pepsi has a long history in music and has featured the biggest
recording artists and a diverse range of chart-topping music in marketing
campaigns. Recent campaigns have featured superstars Kanye West, Mariah Carey, Mary J. Blige, Gwen Stefani and P. Diddy.
Pepsi-Cola North America
Purchase, N.Y.-based Pepsi-Cola North America is
the refreshment beverage unit of PepsiCo, Inc., in the United States and
Canada. Its U.S. products include several varieties of Pepsi, Diet Pepsi,
Mountain Dew, Sierra Mist, Aquafina, IZZE, SoBe, Dole and Tropicana. The
company also makes and markets ready-to-drink iced teas and coffees through
joint ventures with Lipton and Starbucks.
SOURCE: Pepsi-Cola Company
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