For the second year in a
row, Playboy's Rock the Rabbit program will fuse rock, hip-hop, art and
fashion in conjunction with the magazine's annual March music issue.
Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy Jamie
T, to design a custom line of limited edition t-shirts and place their own
personal stamp on the Rabbit Head brand and logo. Six of the artists asked
to participate in this project are featured in a fashion pictorial shot by
legendary shutterbug Mick Rock in Playboy's March issue, while the other
artists will appear online at http://www.rocktherabbit.com. The artists
range from up and coming rockers to established hip-hop musicians.
Playboy will offer the limited edition Rock the Rabbit custom designed
T-shirt line to consumers at select Bloomingdales nationwide as well as
online at http://www.shopthebunny.com, with other retail partners announced
in the future. The original prototype tees will be auctioned off with
proceeds going to Rock the Vote.
Artists participating in Rock the Rabbit include:
Iggy Pop Duran Duran
Daft Punk The Shins
T.I. Gogol Bordello
Hot Chip Ghostland Observatory
Jamie T Tokyo Police Club
The Pipettes New Young Pony Club
Margot & The Nuclear So And So's Little Ones
OFFICE The Oohlas
The Heavy The Beasts of Eden
Working For a Nuclear Free City DJ Dimitri from Paris
Playboy Enterprises
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around
the world; operates television networks and distributes programming
globally; owns Playboy.com, a leading men's lifestyle and entertainment web
site; and licenses the Playboy trademark internationally for a range of
consumer products and services.
Video: Behind the scenes - Rock The Rabbit
Behind the scenes video fo Playboy Magazine's March 2007 fashion shoot Rock The Rabbit. With Kasabian, Thievery Corporation, Rhymefest, Metric, Whitestarr, Wayne Coyne of The Flaming Lips and the legendary rock and roll photographer Mick Rock who has an infamous routine to get the bands he shoots all riled up and ready.
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