Lauren Zalaznick, named today
President, Women and Lifestyle Entertainment Networks, announced the launch
of "Women@NBCU," a powerful combination of media assets reaching women
across multiple platforms.
This content and marketing initiative will create a unique approach for
advertisers to connect with this desirable demographic through NBC
Universal brands, including Bravo, Oxygen, iVillage, and Green is Universal
as well as other female-skewing properties such as the "Today" show and
certain NBC primetime programs such as "The Biggest Loser" and "Lipstick
Jungle."
"We have the unparalleled ability to reach the customized psychographic
female target everywhere they are, at every hour of the day, every day,"
said Zalaznick. "Anchored by four powerful brands -- Bravo, Oxygen, Green,
and iVillage, supplemented by the select "boutique" properties across the
NBC Universal landscape -- we've created a one-stop shop to deliver custom
female 18-54 audiences with scale. "
With dedicated resources in the areas of content, research, sales and
marketing, Women@NBCU is a solutions-driven unit that will assist clients
in developing integrated, targeted marketing campaigns. In addition to the
network offerings across cable and on-line at iVillage, Women@NBCU will
offer additional female-focused marketing opportunities including the
"Today" show, NBC prime-time programming, select content on cable
properties such as CNBC, as well as utilize NBC Universal's most powerful
web and mobile properties.
"This strategy is right in line with our entire enterprise sales
approach which focuses on creating customized marketing solutions targeted
to a very specific demographic. When you are talking about women in
particular, NBCU has a particularly desirable group of assets that can
provide clients with a number of innovative opportunities," said Mike
Pilot, President, NBC Universal Ad Sales and Marketing.
Women@NBCU reaches all women across all demographics, including the
most affluent and desirable on television. A demographic category much
sought-after by advertisers, women control 80% of all consumer purchasing
across every brand category. In addition, studies indicate that the
majority of women (75%) influence the purchasing decisions of others by
recommending products to their friends and family.
Day-to-day sales efforts for Women@NBCU will be handled by Senior Vice
President Susan Malfa, who will add this to her current responsibilities
overseeing Bravo and Oxygen Ad Sales.
SOURCE NBC Universal
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