Neopets.com will launch the first series of
animated Neopets "Mini-Shows" on Nickelodeon television, beginning June
23rd. The Mini-Shows will air in between Nickelodeon programming and reveal
pivotal story moments from the world of Neopia, such as characters
outsmarting each other, escaping dangers, taking chances, or setting evil
plans in motion.
The Mini-Shows capture the unique voice and quirky humor of Neopets,
introducing the brand to the Nickelodeon TV audience. Many of the spots
will feature surprise, multiple endings. The Mini-Shows will bring to
screen different characters, from the mad scientist Lab Ray creature in its
elusive laboratory, to the Trunkard, an underwater Petpet hoovering the
ocean floor, to Sophie the Swamp Witch mixing potions in the Haunted Woods.
Neopets fans will also find hidden clues embedded in each episode that will
help them unlock puzzles and trivia questions on the Neopets site.
The Mini-Shows are just one of the many new initiatives being rolled
out from Neopets. The site's interactive entertainment experience is
expanding with a variety of exciting initiatives to further engage and
entertain the Neopets' global audience, including:
- Neovision, which launches today, a broadband video player that
showcases Neopets-themed user submitted content, as well as Neopets
animated originals and upcoming Mini-Shows.
- New pet customization features which provide Neopets owners with new
ways to interact with and dress their Neopets, including new clothing
and accessories.
- A new website layout with easier to use navigation, rich graphics, an
all-new Games Room and a home page that displays special messaging
from your Neopet.
Neopets is also bringing back the successful Altador Cup global gaming
event throughout the month of June. Launching June 1, the second annual
site wide tournament brings the global community together to choose one of
sixteen teams and compete for the ultimate Yooyuball championship, a
fantasy sport loosely based on a hybrid of soccer and lacrosse. Players
will earn virtual trophies and prizes. As many as 10.4 million unique
visitors participated in last year's Altador Cup, where the Haunted Woods
team took home the trophy. The Neoboards are already buzzing in
anticipation of this year's challenge.
The Altador Cup gaming event comes on the heels of Neopets' Daily Dare
global gaming event which received 7 million unique visitors in March with
10 million virtual prizes claimed, lifting total site traffic by +22%.
Neopets averages nearly 300 million game plays per month.
About Neopets
With more than 40 million global memberships registered, Neopets is the
largest global youth-focused virtual world. Neopets has created a strong
connection with its audience through its characters and stories, which
extend into merchandise, publishing, wireless and other venues. Neopets
creates new content daily in 11 languages and reaches nearly 12 million
monthly unique visitors. With over 200 games, daily and weekly contests,
discussion boards, quests and thousands of virtual items to collect,
Neopets members are as passionate about the site as they are about their
virtual pets.
Neopets is a division of MTV Networks, a unit of Viacom International
Inc. (NYSE: VIA; VIA.B), one of the world's leading creators of programming
and content across all media platforms.
Source: Nickelodeon
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