Sony Pictures Television (SPT) today
announced the debut of the first of several YouTube Brand Channels at the
2008 Consumer Electronics Show. The first of the ad-supported Channels will
be The Minisode Network (TMN), which launches today.
"Connecting our huge array of high-quality content to the incredible
audience of YouTube, brings our channels to the largest online video
audience in the world and builds their brands online," said Sean Carey,
senior executive vice president, Sony Pictures Television.
"This is a first step in a deeper relationship with Sony Pictures
Television to bring our community many of their favorite programs," said
Jordan Hoffner, head of content partnerships at YouTube. "We are excited to
offer users on YouTube The Minisode Network, which presents a new format of
programming to active fan bases and potentially exposes a new audience to
these shows."
With its launch on YouTube, The Minisode Network, which delivers
approximately five-minute versions of popular television shows, will grow
from 18 to 21 series with the addition of "Married, With Children,"
"Newsradio" and a new animation block. Additionally, TMN has begun
acquiring programs from other companies, including a recent deal with World
Events Productions, distributors of "Voltron" and "Saber Rider."
Other Sony Pictures Television channels available in the future at
YouTube are expected to include original content from a variety of genres.
Sony Pictures Television is one of the television industry's leading
content providers. It produces and distributes programming in every genre,
including series, telefilms, theatrical releases and family entertainment
for network and cable television, as well as first-run and off-network
series for syndication. With more than 25 programs on the air, SPT boasts a
program slate that includes the top-rated daytime dramas and game shows,
landmark off-network series, original animated series and critically
acclaimed primetime dramas, comedies and telefilms. SPT also owns one-half
of cable channel GSN and is a partner in FEARnet, the premier
horror/thriller website and VOD service. Sony Pictures Television oversees
all of Sony Pictures Entertainment's (SPE) domestic digital distribution
efforts across all electronically delivered platforms, including the
internet and mobile. Sony Pictures Television, advertiser sales, is one of
the premiere national advertising sales companies, handling the commercial
inventory in SPT syndicated series as well as in all of SPE's digital
businesses in the United States, for Sony BMG and for iN DEMAND's
high-definition channel Mojo and the Tennis Channel, and is part owner of
national media sales company ITN Networks, Inc. SPT
is a Sony Pictures Entertainment company.
SOURCE Sony Pictures Television