Virgin America, a next
generation low-fare airline that will start domestic service August 8,
today announced that San Francisco-based Current TV will provide an
exclusive content channel on Red, Virgin America's Inflight
Entertainment system (IFE).
Custom-programmed by Current TV for Virgin America, the channel will
feature Current's ground-breaking "viewer-created content" (VC2), which
allows real people to bring a fresh perspective to the current issues that
matter most. The content on the channel will range from coverage of the
hottest trends in technology, fashion, music and videogames, to programming
on climate change and other pressing social issues.
"We're thrilled to be able to offer our guests an exclusive Virgin
America Current TV channel," said Charles Ogilvie, Virgin America's
Director of Inflight Entertainment & Partnerships. "Current TV's content is
cutting-edge, engaging and cool and the Current production team did an
incredible job designing content to take full advantage of the 9" inch
screens on Red."
With VA -- Current TV on Red, Virgin America's guests get some of
the most exciting programming Current TV has to offer. Designed for an
18-34 year old audience, Current TV Viewer Created Content (VC2) was
applied to the VA -- Current TV channel on Red.
"Current is proud to be part of the entertainment experience on Virgin
America," said David Neuman, President of Programming. "We are thrilled
that our viewer created content will be part of passengers' travel
experience and we're excited to be embarking on this journey with Virgin
America on Red."
VA -- Current TV is found on channel 19 on Red on every flight.
Source: Virgin America
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