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The Nielsen Company and WPP have today jointly announced that they have signed a definitive agreement to swap certain assets.
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The Nielsen Company's new TV/Internet
Convergence Panel, which electronically measures both television and
Internet usage in the same homes, has found that television viewing and
online video streaming are complementary activities.
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As Internet users sought up-to-the-minute news and information during the month of August, the CNN Digital Network had the highest average time per person – 35.8 minutes – among the Top 5 news and information sites.
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The Boot and The Boom Box Follow the Successful Launch of Spinner & PopEater.
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New Report Shows Impact of Fluctuating Gas Prices on Consumer Shopping and Buying Behavior
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The Nielsen Company today announced that it has signed a definitive agreement to acquire IAG Research, Inc. for a purchase price of $225 million.
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U.S. consumers are making fewer shopping trips across most retail outlets as they look for ways to combine errands and save money in an effort to battle rising gas prices and other economic pressures, according to The Nielsen Company.
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Expands Nielsen's Ability to Provide Comprehensive Measurement and Understanding of Consumer Purchase Behavior in the World's Fastest Growing Market
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The GSMA expects to announce additional headline artists in the coming
days.
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In Initial Findings, Sony Reaches Nearly Two-Thirds of Young, High-Tech Consumers Across Traditional TV, HD and Internet Programs Groundbreaking Research Shows the Value of Sony's Audience for Electronics and Technology Advertisers in Key Businesses Metrics.
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The Nielsen Company and Google announced today that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen's experience in television audience measurement to bring demographic data to the Google TV Ads™ advertising platform.
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ESPN, Inc. and The Nielsen Company
today announced a ground-breaking collaboration to measure how consumers use media across a variety of platforms including television, the Internet
and digital mobile devices.
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Sony PlayStation 2 accounted for 42
percent of video game console usage during June, and PC gamers played World of Warcraft more than four times as much as any other PC game.
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The Nielsen Company today announced the launch in the U.S. of a unique reporting solution which sets a new standard for enterprise-wide reporting providing instantaneous access to reports leveraging Nielsen's comprehensive data sources.
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Report: More than 33 Million Persons Used Mobile Web and 8 Million Persons Viewed Mobile Video in the Past 30 Days.
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The Nielsen Company and
BuzzMetrics, the today announced that Nielsen and the other stockholders of
BuzzMetrics have agreed in principle to a transaction under which Nielsen,
which already owns approximately 58 percent of BuzzMetrics, would acquire
the remaining BuzzMetrics shares it does not currently own.
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The number of video game consoles in U.S. television households has expanded by 18.5% since the fourth quarter of 2004.
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