Nokia 2600 classic Today, Nokia unveiled the Nokia 2600 classic and the Nokia 1209, two mobile handsets that offer useful features, range of colors or exchangeable covers for consumers in emerging markets. Nokia 2600 classic, which will retail for approximately 65 euros before applicable taxes or subsidies, has begun shipping, ramping up in all key markets during the first quarter of 2008. Nokia 1209 will become available globally during the second quarter of 2008 and will retail for approximately 35 euros before applicable taxes or subsidies.
The highlight of today's announcement is the Nokia 2600 classic which allows consumers to customize their phone with colourful, fully changeable Xpress-on covers and MP3 ring tones. The cheerful Nokia 2600 classic also features a number of entertainment features, including an FM radio and a VGA camera.
"While cost sensitivity is an important element in creating mobile devices for emerging markets, the overwhelming feedback we receive from consumers in these markets is that they want their mobile device to complement their personality and offer a range of colours and entertainment features" says Alex Lambeek, Vice President, Entry Devices, Nokia. "The Nokia 2600 classic offers a colorful sense of flair and a robust set of features at an exceptionally accessible price. As with all Nokia devices, it is backed by a brand that stands for quality and durability"
Survey results: phone sharing in emerging markets on the rise
According to a recent Nokia survey of consumers in emerging markets, a new trend appears to be emerging: phone sharing. More than 50% of respondents in India, Pakistan and nearly 30% in Vietnam indicate that they share, or would share, their mobile phone with family or friends - a figure which contrasts consumer behaviour in more mature markets.
"Phone sharing is a logical trend - more and more families are purchasing a mobile phone for the entire family to use, not just the head of the household. In addition, digital cameras are quickly becoming more popular in these markets, and as such taking and sharing digital images is becoming more common" adds Lambeek. "In response, Nokia has developed a number of innovative features like the multiple phonebook to support phone sharing, and we have added technologies like Bluetooth to some models to make transferring images and ringtones easy and affordable"
The second model introduced today, the Nokia 1209, offers additional cost management features to make phone sharing easy and convenient. Innovations include the pre-paid tracker, a cost-tracking application, and the multiple phonebook - which allows up to five people to store personal contact lists of up to two hundred numbers on a single phone. Designed for first time buyers, the Nokia 1209 incorporates Nokia's intuitive user interface, dust resistance, and offers up to 80 languages. The Nokia 1209 also has a one-piece key mat for durability and reliability.
Nokia 2600 classic
- Key Features:
- Capture images and videos in dazzling color with the digital VGA camera and video recorder
- Personalize your phone with MP3, ringtones and user-created ringtones
- Enjoy music and news on the move with the FM radio
- Monitor call times with Pre-paid Tracker
- Share your photos and video clips with friends and family using Bluetooth connectivity
- Keep in contact with SMS, MMS, email, and Nokia Xpress Audio Messaging
- Keep all your contacts on hand with 1000-entry phone book
Nokia 1209
- Key Features:
-
Access phone features quickly and conveniently with One Touch shortcut keys for SMS messaging, calendar, contacts, loudspeaker, and flashlight
- View wallpapers, screensavers, games, and phone menus on the vibrant color display screen which supports up to 65,536 colors
- Personalize your phone with MP3-grade or 32-voice polyphonic ringtones
- Extend your talk time. Use the power saver mode to help conserve power when your phone is idle
- Control your talk time. Time Tracker allows you to pre-set call times and disconnects calls when the pre-set time is up
- Manage your calling costs. Cost Tracker* lets you pre-set the cost limit for calls
- Monitor your pre-paid balance. With Pre-paid Tracker* you can view your pre-paid account balance information whenever you need
- Get the right sound for any environment with adjustable ringtone and call volume
- Hear more of your calls. Noise cancellation filters decrease background noise for improved sound quality
- Keep your phone clean with the dust-resistant keypad
*This feature is network dependant
Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Nokia also provides equipment, solutions and services for communications networks.
Source: Nokia
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