Compelling video content and good
video viewing experience trump cost of video content as the top two factors
that will drive consumers' usage of next-generation, video-focused portable
entertainment devices, according to Parks Associates' upcoming report
Portable Multimedia Players: Analysis and Forecasts, Second Edition.
The data is pulled from Parks Associates' latest survey Mobile
Entertainment Platforms and Service II and is based on analysis that groups
PMP owners' perceptions on 12 individual video consumption factors into
five major usage driver categories. The results indicate that 43-44% of
owners choose appealing video content and optimized video viewing
experience as their top motivations to watch more videos on the portable
platform, compared with 33% who are motivated by cost of content, 19% by
personalization and connectivity features, and 16% by ease of use.
"The PMP market has not reached one tenth of its potential yet, and
this data explains why," commented Harry Wang, Senior Analyst and author of
the report. "None of the PMP vendors have a perfect score on these five
mega factors, although Apple clearly leads the pack in fulfilling the
high-ranking needs of the PMP early adopters."
With the latest refreshment of its iPod franchise, Wang explained,
Apple is close to having a dream device for portable video. But recent
tension with NBC Universal revealed increasing uneasiness toward Apple's
market prowess from the content industry, especially on the video side. "If
they act quickly enough, Apple's competitors can take advantage of this
rare showing of vulnerability in otherwise a seamless execution of the
iPod+iTunes model," Wang said.
Portable Multimedia Players: Analysis and Forecasts, Second Edition
features Parks Associates' latest research on the portable multimedia
entertainment market. This report re-examines the portable multimedia
player market since the first report was published in 2005. Besides
highlighting and updating the technology and feature trends, the report
analyzes consumers' usage of PMPs and evaluates the impact of the latest
digital media consumption trends on the adoption and positioning of PMPs
relative to other portable entertainment platforms.
Source: Parks Associates
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