Users looking for haute couture in a hot computer need search no further. Dell hit the runway today with notebooks cloaked in Sunshine Yellow and Flamingo Pink, and classic desktops accessorized with clean and crisp widescreen displays, all ready to be custom-tailored to meet user's specific needs.
The new products and services were unveiled at colorful events around the globe, including Macy's Herald Square in New York City. Dell also premiered its new consumer marketing campaign - Yours is Here, www.dell.com/yoursishere. The vivid, eye-catching campaign promises customers that Dell can deliver personalized devices that enable a great digital experience, virtually anywhere in the world.
"We've packed these new Inspiron and XPS systems with features like mobile broadband, widescreen displays and colors choices to help customers experience the high definition lifestyle they seek," said Alex Gruzen, senior vice president for Dell Consumer Products. "Customers also tell us they want great design and performance and we have responded with the new XPS M1330, the world's thinnest 13-inch notebook."
The new products announced today include:
- InspironTM 530, 530s and 531, 531s desktops
- Inspiron 1720, 1721 (17-inch), Inspiron 1520 and 1521 (15.4-inch), Inspiron 1420 (14.1 inch) notebooks
- XPSTM M1330 (13.3-inch) notebook
- Dell SE198WFP 19-inch and Dell 2407WFP-HC 24-inch widescreen flat panel displays
"Getting to know customers is what we do best," said Zita Cassizzi, vice president of Dell's consumer marketing. "Taking their feedback, putting it to work, and delivering the devices consumers want most is reflected in these new products. As our new campaign says: Yours is Here."
Built on a foundation of great features and design, the new desktops and notebooks can deliver on what customers want, need and do with their individual digital experiences. World-class widescreen displays on both notebooks and desktops support hi-definition lifestyle activities like watching movies, sharing photos, or shopping on the internet. Built-in optional mobile broadband1 the notebook portfolio and Wi-Fi2 on the desktops allows seamless wireless connectivity. A rich palette of eight color choices, including Ruby Red, Midnight Blue and Jet Black, gives notebook customers the opportunity to truly express themselves.
In addition to Inspiron, Dell introduced a new flagship ultraportable notebook, the XPSTM M1330, the world's thinnest 13.3-inch notebook. With a starting weight of 3.973 pounds, the .9 inch thin4 XPS M1330 features cutting-edge design elements and a durable magnesium alloy chassis with brushed aluminum accents. Customers can personalize their XPS M1330 with a choice of three colors: Tuxedo Black, Pearl White or Crimson Red.
Source: Dell
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