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Millions of DirectX® 11 Graphics Processors Shipped by AMD
Saturday, January 9, 2010
State-of-the-art ATI Radeon™ series products establishes AMD as the standard for DirectX® 11 computing At the 2010 Consumer Electronics Show (CES), AMD (NYSE: AMD) today announced the shipment of its two millionth DirectX® 11-capable graphics processor to its technology partners, cementing AMD graphics as the standard for DirectX® 11 computing. This millions-shipped milestone comes just three months after the launch of the ATI Radeon™ HD 5800 series, the first DirectX® 11-capable graphics products from AMD. The fast pace with which AMD delivered two million next-generation GPUs is a result of an aggressive execution of the AMD "Sweet Spot" graphics strategy which positioned the company to more rapidly bring DirectX® 11 products to market across high-volume segments and popular price points, in combination with the positive reception of AMD's DirectX® 11-capable graphics technology from PC users worldwide. "Today's milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon™ Premium Graphics products," said Rick Bergman, senior vice president and general manager, Products Group, AMD. "Fifteen weeks ago we introduced the ATI Radeon™ HD 5800 series graphics cards to the world, the first to support DirectX® 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we've shipped tens of thousands of DirectX® 11-capable graphics processors a week to technology partners who in turn put them into consumers' hands. With this week's introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon™ HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today." "Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage," said Dr. Jon Peddie, founder and president, Jon Peddie Research. "AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage." Supporting Resources
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