AT&T Inc. (NYSE:
T) today announced the launch of a unique contest for full-time college
students and staff to develop innovative and creative mobile applications
that enhance academic performance, build campus community and help to
improve campus security operations.
Called the Big Mobile On Campus Challenge, the contest is open to all
full-time students and full- or part-time staff at a four-year public or
private accredited, nonprofit college or university in the continental
United States. Entrants must be 18 or older and legal residents of the
continental U.S.
"Life at light speed is an everyday routine for most college students,
whether they are rushing to class, cramming for a test or hanging out with
their friends," said Bill Archer, chief marketing officer for AT&T Global
Business Services. "Big Mobile On Campus Challenge is a way to encourage
some of the brightest minds at our colleges and universities to develop the
next great mobile applications to help students be more productive, as well
as enhance their lifestyle."
The contest opens April 1, 2008, and closes Aug. 31, 2008. After a
judging period in September, the winner will be announced in October and
receive a $10,000 scholarship -- given to an individual or divided among
the team members who developed the application -- at the EduCause Annual
Conference Oct. 28 - 31, 2008, in Orlando, Fla.
If a staff member wins the award as an individual or is on the winning
team, she or he will receive cash compensation. The winner(s) will also
receive a device of choice for each entrant and an all-expense-paid trip to
EduCause.
The Big Mobile On Campus Challenge seeks applications in three
categories: social networking, academics, and safety and security. AT&T
will choose three finalists in the three categories and then pick the top
three overall. The two runners-up -- either as an individual or team --
will receive a $5,000 scholarship and device of choice for each entrant.
The contest is just one example of AT&T's efforts to bring new and
exciting applications and services to its wireless customers. This week at
CTIA -- the wireless industry's annual conference -- AT&T is holding its
third annual Fast-Pitch program, in which more than 100 wireless developers
present new applications for consideration to be placed on AT&T's network.
Last month, AT&T introduced a new Web site, http://www.att.com/choice,
that brings together -- for the first time -- detailed, easy-to-navigate
information on the extensive choices that AT&T offers to consumers and
businesses in handsets, applications and much more. It also features
innovative, industry-leading resources for developers of wireless
applications.
In a competitive analysis of the developer relations programs of major
wireless carriers and device manufacturers published last year by Evans
Data Corp., AT&T ranked first among carriers for its overall program.
AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access, and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Source: AT&T
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