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Chinatown Experiences AT&T

Fri, Apr 18, 2008

AT&T Inc. (NYSE: T) announced today the opening of an interactive flagship store, which gives customers a new way to experience and shop for wireless communications and entertainment services. Customers can view, touch and play with the products in this store, which is located at the corner of Seventh and H streets in Chinatown.

This is the largest AT&T store in the mid-Atlantic, and its ultramodern design showcases the benefits of converged wireless services through several experience stations. The stations offer a hands-on approach with the company's extensive wireless portfolio, focusing on the elements that resonate most with users -- music, messaging, video, e-mail, data, gaming and browsing.

"In a high-paced environment like the nation's capital, mobility is paramount," said Rob Forsyth, vice president and general manager of wireless operations in Maryland, Washington, D.C., and Northern Virginia. "At AT&T, we understand it is all about choices, which is why our flagship store encourages customers to experience the wireless services that matter most to them. Whether it's listening to music while browsing for the latest Wizards score or managing your calendar and e-mail while sharing video of the cherry blossoms, our flagship store encourages customers to play before they purchase."

The two-floor space offers four experience stations that demonstrate the company's broad range of wireless technology and extensive customer choices.

The experience stations feature:

  • Music. Customers will be able to listen to XM Satellite Radio on wireless phones, Bluetooth(R) headphones and Bluetooth external speakers and will be able to transfer personalized music content by using a laptop or mobile phone.
  • Gaming. AT&T experts will use wireless phones, Bluetooth stereo headsets and laptops to demonstrate how to download games to wireless phones and laptops.
  • Messaging and Video. This station will highlight 3G phones and Bluetooth accessories and will provide customer interaction with multimedia messaging and photo- and video-sharing capabilities.
  • E-Mail. Geared toward road warriors, on-the-go customers and small business owners, customers can experience smartphones, GPS and Bluetooth accessories. Customers can learn how to use e-mail and Microsoft Corp. applications on these devices, and they can get the hang of multimedia messaging and photo- and video-sharing capabilities.

AT&T offers a broad range of products and services for its customers to reach the people, information and entertainment that they care about the most. AT&T offers more smartphones than any other carrier, unmatched music applications -- including more than 90,000 mobile content choices on the online marketplace MEdia Mall -- and the nation's largest high speed data network.

"A new store opening is always an exciting occasion," said Barbara B. Lang, president and CEO of the DC Chamber of Commerce. "AT&T has long been a valued member of the district business community, made even more so by this state-of-the-art AT&T store at Gallery Place. D.C. residents are sure to benefit from the company's array of products and services. And looking at the big picture, AT&T's continued growth is concrete evidence of this city's economic strength and vitality."

The Chinatown flagship store brings the number of company-owned stores in Maryland, Washington, D.C., and northern Virginia to 68. Customers can also purchase AT&T's wireless services and products at 580 agent retail locations in the area, which include Wal-Mart, Best Buy, RadioShack and Costco Wholesale. Since 2005, AT&T has invested nearly $600 million locally on wireless network enhancements to expand coverage, add capacity and expand its 3G network in Maryland, the district and northern Virginia.

AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings.

SOURCE AT&T Inc.

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