AT&T Inc. (NYSE: T)
announced today the opening of an interactive flagship store, which gives
customers a new way to experience and shop for wireless communications and
entertainment services. Customers can view, touch and play with the
products in this store, which is located at the corner of Seventh and H
streets in Chinatown.
This is the largest AT&T store in the mid-Atlantic, and its ultramodern
design showcases the benefits of converged wireless services through
several experience stations. The stations offer a hands-on approach with
the company's extensive wireless portfolio, focusing on the elements that
resonate most with users -- music, messaging, video, e-mail, data, gaming
and browsing.
"In a high-paced environment like the nation's capital, mobility is
paramount," said Rob Forsyth, vice president and general manager of
wireless operations in Maryland, Washington, D.C., and Northern Virginia.
"At AT&T, we understand it is all about choices, which is why our flagship
store encourages customers to experience the wireless services that matter
most to them. Whether it's listening to music while browsing for the latest
Wizards score or managing your calendar and e-mail while sharing video of
the cherry blossoms, our flagship store encourages customers to play before
they purchase."
The two-floor space offers four experience stations that demonstrate
the company's broad range of wireless technology and extensive customer
choices.
The experience stations feature:
- Music. Customers will be able to listen to XM Satellite Radio on
wireless phones, Bluetooth(R) headphones and Bluetooth external
speakers and will be able to transfer personalized music content by
using a laptop or mobile phone.
- Gaming. AT&T experts will use wireless phones, Bluetooth stereo
headsets and laptops to demonstrate how to download games to wireless
phones and laptops.
- Messaging and Video. This station will highlight 3G phones and
Bluetooth accessories and will provide customer interaction with
multimedia messaging and photo- and video-sharing capabilities.
- E-Mail. Geared toward road warriors, on-the-go customers and small
business owners, customers can experience smartphones, GPS and
Bluetooth accessories. Customers can learn how to use e-mail and
Microsoft Corp. applications on these devices, and they can get the
hang of multimedia messaging and photo- and video-sharing capabilities.
AT&T offers a broad range of products and services for its customers to
reach the people, information and entertainment that they care about the
most. AT&T offers more smartphones than any other carrier, unmatched music
applications -- including more than 90,000 mobile content choices on the
online marketplace MEdia Mall -- and the nation's largest high speed data
network.
"A new store opening is always an exciting occasion," said Barbara B.
Lang, president and CEO of the DC Chamber of Commerce. "AT&T has long been
a valued member of the district business community, made even more so by
this state-of-the-art AT&T store at Gallery Place. D.C. residents are sure
to benefit from the company's array of products and services. And looking
at the big picture, AT&T's continued growth is concrete evidence of this
city's economic strength and vitality."
The Chinatown flagship store brings the number of company-owned stores
in Maryland, Washington, D.C., and northern Virginia to 68. Customers can
also purchase AT&T's wireless services and products at 580 agent retail
locations in the area, which include Wal-Mart, Best Buy, RadioShack and
Costco Wholesale. Since 2005, AT&T has invested nearly $600 million locally
on wireless network enhancements to expand coverage, add capacity and
expand its 3G network in Maryland, the district and northern Virginia.
AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
SOURCE AT&T Inc.