The MIT Media Laboratory and Bank of America today announced the creation of the Center for Future Banking, a five-year collaboration to which Bank of America has committed $3-5 million annually.
"Bank of America is investing in the future of banking. Working with the MIT Media Lab provides a unique opportunity to grow banking in innovative ways that respond to evolving customer behavior, preferences, and trends" said Anne Finucane, Chief Marketing Officer, Bank of America.
The new research center, which will be located at the Media Lab on the MIT campus, will serve as an innovation engine that will seek to transform the ways banking will be conducted in a world of rapidly changing social, economic, and information landscapes.
The Center will explore new ideas in banking by inventing technologies that reveal and leverage insights across a wide range of physical and social scales, from one-on-one customer interactions to global transactions. Researchers will address such questions as: "How can every customer be empowered with the knowledge and tools to take better control of their financial futures" "How will banking interactions evolve as a customer's physical and virtual worlds become completely intertwined" and "How will social networks and mobile platforms transform customers' banking experiences, making it easier, more convenient, and better integrated with their daily lives".
Frank Moss, Director of the Media Lab and holder of the Jerome Wiesner Professorship of Media Arts and Sciences, believes the Center for Future Banking represents a powerful new model by which academia and business will partner to invent the future of entire industries. According to Moss, "We are bringing together the creative, multidisciplinary research of Media Lab faculty and students with the real-world business experience and deep-domain knowledge of our Bank of America colleagues-all in a highly innovative environment that promotes unconventional thinking and risk-taking. In doing so, we hope not only to discover the principles that will transform banking in the next decade, but also to advance our basic understanding of the rapidly changing relationship between people, technology, and society in the twenty-first century"
"Bank of America has long been recognized as a leader in creating innovative products and solutions for customers, such as our award-winning online banking, mobile banking, and Keep the Change savings program" said Susan Faulkner, Deposits & Student Lending Executive, Bank of America. "We believe that the results of this collaboration will have long-range significance to change the face of banking as our customers know it"
Professor Deb Roy, Chair of MIT's academic program in Media Arts and Sciences and a pioneer in cognitive modeling, communication theory, and human-machine interaction, will serve as the Center's Founding Director and Principal Investigator. "The Center sets the stage for potentially path-breaking research that will tap into core Media Lab capabilities and extend them in exciting new directions" says Roy. "We will create a focus of intellectual energy that brings together researchers with radically different perspectives, including behavioral economists, social scientists, computer scientists, psychologists, designers, and others who share a passion for invention. It's a recipe for producing unexpected new ideas that will trigger significant innovations in the world of banking"
Source: MIT
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