MySpace and HP to Unlock Online Content Through the Power Of Print

MySpace, the world’s premier social network, and HP today announced plans to integrate HP printing technology across multiple areas on MySpace, including all photo sections. This unprecedented relationship is intended to enhance the MySpace experience and enable millions of consumers to print the photo sections, personal profiles, blog entries, comments and messages stored on their MySpace profiles and share them offline in new and exciting ways.

Vyomesh Joshi, executive vice president of the Imaging and Printing Group at HP, and MySpace Chief Executive Officer and co-founder Chris DeWolfe announced the signing of the companies’ letter of intent to form the strategic relationship at HP’s Annual Imaging and Printing Conference.

“Sharing and storing photos online is integral to the social networking experience and one of the most popular activities on MySpace,” said DeWolfe. “The MySpace platform is home to approximately 4 billion images and our users, from teens to grandparents, will now have an easier way to share their digital assets. We’re excited to partner with HP, a leader in printing, to provide users with new tools to print their photos directly from MySpace and share their memories offline as well.”

“By bringing the power of print to MySpace users, we intend to unlock content from user profiles, friends’ comments, and photos that were previously only viewable online,” said Joshi. “Ultimately, HP intends to enable MySpace users to experience their content and tell their stories in a whole new way.”

The first stage of the companies’ collaboration is expected to include an HP-branded print button that enables MySpace users to preview and print photos directly from their MySpace profiles. This includes photos in the blogs, comments and mail sections. In the future, the companies expect to provide the ability to create and print personalized merchandise with photos from MySpace.

As the country’s most trafficked website, MySpace has approximately 4 billion images currently on its platform from the more than 120 million users worldwide that use the site to connect with people, content and culture. MySpace traffic recently hit an all-time high with domestic unique users and engagement in August, according to comScore, seeing approximately 76 million users domestically—each averaging more than 4 hours on the site every month.(1) comScore also reported MySpace surpassed Yahoo! to become the top publisher of online display advertising in the United States, accounting for nearly 16% of all display ads viewed in June.

The MySpace and HP product integration is anticipated to launch to the MySpace community in the United States, Australia, Western Europe and Canada in November.

HP, the world’s largest technology company, provides printing and personal computing products and IT services, software and solutions that simplify the technology experience for consumers and businesses. HP completed its acquisition of EDS on Aug. 26, 2008.

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. MySpace has created a connected global community by integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums. MySpace’s international network includes more than 30 localized community sites in the United States, Brazil, Canada, Latin America, Mexico, Austria, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS) (NYSE:NWS.A) (ASX:NWS) (ASX:NWSLV).

(1) Among the top 2000 domains comScore Media Metrix, August 2008.