Nokia (NYSE: NOK)
today announced the launch of the Nokia Advertising Alliance, which will
simplify mobile advertising for brand advertisers. The program brings
together leading mobile marketing solutions, including couponing,
location-based targeting, image recognition, and other emerging
technologies, to offer advertisers a simple way to increase consumer
engagement. Now brands can work with Nokia to combine the reach of mobile
advertising on the Nokia Media Network with the latest mobile technologies
for more effective campaigns.
"Mobile is maturing into an effective advertising medium, however, the
fragmentation of certain technologies makes it hard for some programs to
scale," said Brian Bos, Senior Vice President, Convergence Director at
MindShare-Team Detroit. "We applaud Nokia's efforts to streamline this
evolving market and make it easier to manage our clients' mobile
advertising investment."
"To realise truly integrated advertising, it's imperative that major
brands can make use of a range of mobile services. The Advertising Alliance
brings together the most innovative technologies in the market, and brings
trust to brands who want to use them," said Scott Heron, Director of
Digital Services at Wunderman.
Members of the Alliance are integrated with the Nokia Media Network
allowing brands to plan, execute and measure mobile advertising campaigns
through a single Nokia interface. A range of companies have been initially
certified as Members of the Alliance, including i-movo, Mobile Acuity,
Mobiqa, and uLocate, with many additional members in testing. Leading
brands from the automotive to entertainment industries have built campaigns
using the Nokia Advertising Alliance.
"Succeeding in mobile requires much more than a banner ad alone. Brands
have the opportunity to deliver immersive, highly engaging experiences to
consumers. The Alliance gives brands access to a range of novel mobile ad
experiences from one trusted vendor," said Mike Baker, VP and Head of Nokia
Interactive Advertising.
Nokia Interactive Advertising provides brands with all that they need
to connect with and engage the mobile consumer. It includes:
- The Nokia Media Network which gives reach to millions of mobile
consumers through advertising on more than 100 blue-chip mobile publishers,
operator partners and Nokia properties.
- Nokia Interactive Solutions that creates end-to-end, high performance
mobile campaigns for brands from banner ads, mobile internet sites and
location finders to mobile coupons, click-to-call and other advanced mobile
mechanics.
Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We make a
wide range of mobile devices with services and software that enable people
to experience music, navigation, video, television, imaging, games,
business mobility and more. Developing and growing our offering of consumer
Internet services, as well as our enterprise solutions and software, is a
key area of focus. We also provide equipment, solutions and services for
communications networks through Nokia Siemens Networks.
SOURCE Nokia Corporation
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