AT&T Online Experience Store The mobile shopping experience
just got a makeover. AT&T Inc. (NYSE: T) today announced the launch of its
Online Experience Store(SM), allowing shoppers to "touch," experience and
purchase wireless devices and services online. The digital storefront
introduces a new 3-D shopping model, giving customers rich, interactive
demonstrations and tutorials in five categories of wireless products:
phones and devices, music, video and Web, messaging, and e-mail and
productivity.
When customers enter the Online Experience Store at
http://www.att.com/onlineexperience, they will see a 3-D representation of
an AT&T store layout, complete with a simulated Microsoft Surface(TM) unit.
They can choose a guided video tour from AT&T "representatives" or explore
the sights and sounds of the five stations independently.
"Customers rely on their wireless devices to deliver content and
functionality, so they naturally want to experience devices and services
before making a purchase," said David Huntley, senior vice president of
Direct Mail, E-Commerce and National Agent Sales for AT&T. "With the 3-D
presentation, interactive tutorials and life-size device demonstrations
offered in the Online Experience Store, customers can have an in-store
experience whenever they choose from anywhere there's a broadband
connection."
Phones and Devices
By clicking on the simulated Microsoft Surface image at the front of
the store, shoppers can see life-size video demonstrations of seven popular
AT&T devices and explore their features, specifications and capabilities.
Microsoft Surface is a 30-inch tablelike display that allows individuals or
multiple people to interact with devices and content by using touch,
gestures and placement of devices on the display. Earlier this year, AT&T
became the first company in the world to bring Surface to life in a retail
environment. Featured devices include the Samsung A737, Sony Ericsson
W580i, BlackBerry(R) Curve(TM) 8310, LG Shine and Windows Mobile-enabled
devices such as the Pantech Duo(TM) and AT&T Tilt(TM). AT&T is the world's
leading provider of BlackBerry services and the world's leading provider of
devices running Windows Mobile.
Music
AT&T is an industry leader in mobile music, boasting the largest
catalog of offerings that are available today. By clicking on the music
screen, visitors can experience AT&T's streaming music service MobiRadio,
learn how to identify songs with MusicID and see how to shop for ringtones
and music with life-size video demonstrations of Napster and eMusic on a
Sony Ericsson W580i.
Video and Web
Your mobile lifestyle doesn't mean you have to miss your favorite
video. Customers expect the same access to entertainment and Web content
that they can get and enjoy at home. AT&T has a variety of mobile video
offerings and provides easy access to the World Wide Web. In the video and
Web area of the Online Experience Store, shoppers can get the full
experience of personalized Web content with MEdia(TM) Net on a Samsung
A737, shopping for graphics, games and tools with AT&T MEdia Mall, and
watching on-demand, high-quality video clips with CV.
Messaging
Approximately 1.8 billion people worldwide are actively texting today,
and AT&T offers unlimited text messaging to America's largest wireless
community. In the messaging area of the Online Experience Store, the LG
Shine showcases AT&T Video Share(SM), text messaging, instant messaging and
multimedia messaging with interactive tutorials on a simulated phone
display.
E-mail and Productivity
AT&T is the world's leading provider of wireless e-mail solutions.
Mobile professionals can go to the e-mail and productivity area to explore
ways to keep in touch when on the road through video demonstrations of
enterprise-class e-mail, Web-based personal e-mail and access to documents
and calendars on the BlackBerry Curve 8310. Beyond BlackBerry, AT&T offers
a choice of other outstanding e-mail solutions for AT&T-powered
smartphones, from the enterprise-grade Microsoft Direct Push and Good
Mobile Messaging solutions to Xpress Mail for personal e-mail access.
In each area, shoppers can also choose to view all related devices,
launch a demo or purchase a device and corresponding service package.
AT&T has 21 physical Experience Store locations across the country,
which offer customers a new way to shop for and experience an array of
communications and entertainment services, showcasing AT&T's complete
portfolio of wireless, broadband, video and wireline voice products and
services in an engaging, interactive format.
AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings. In
2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired
Telecommunications Company list and No. 1 on America's Most Admired
Telecommunications Company list.
Source: AT&T
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