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Glimpse.com Reveals New Fashion & Style Application

Fri, May 25, 2007

Glimpse.com, a leading online fashion and shopping destination for women, today unveiled at Facebook's f8 event its Fashion & Style Application built on Facebook Platform, a platform that allows companies and developers to build applications for the Facebook website. Glimpse.com's Fashion & Style Application will allow Facebook users worldwide to express their fashion style using products they own, love or dream about.



Facebook is a social utility that offers users an efficient way to stay connected with their friends and the people around them. With more than 24 million active users, Facebook is the sixth-most trafficked website in the United States.

Glimpse.com has created a fun, new way to express one's style using Facebook Platform. Expanding on Glimpse.com's list feature and Facebook's social community, the new Glimpse.com Fashion & Style Application allows Facebook users to exchange their personal style preferences with friends. Specifically, Facebook users can create personalized lists of products from Glimpse.com's universe of over 250,000 fashion and beauty items using products they love or products they want to buy. They can name them, annotate them, and publish them to their Facebook profile for easy sharing. Friends can come by and view their friends' style, create their own style, and receive notifications when their friends' styles are updated.

"Providing this Fashion & Style application on Facebook Platform will bring to life the inner fashion whims of millions of users," said Frank Han, chief executive officer, Glimpse.com. "We are thrilled to be a part of this exciting new endeavor and are pleased to bring the world of fashion to the world of Facebook."

Glimpse.com is a unique new shopping web site designed specifically for fashion lovers. Unlike traditional shopping sites, which enable searching and comparing across thousands of sellers and millions of products in broad range of product categories, Glimpse.com caters specifically to fashion-savvy women and is focused on delivering her a fun, engaging shopping experience. The site brings together the right stores and brands (such as Sephora, Neiman Marcus, MARC by Marc Jacobs and 7 For All Mankind) in clothing, shoes, home décor, beauty and jewelry. Glimpse.com's expert shopping editors give customers ideas and inspiration around the latest trends, celebrity fashions, and ways to put together stylish new looks. For more information, please visit http://www.glimpse.com.

Glimpse.com is headquartered in San Mateo, California, and is backed by the venture firms Greylock Partners and Redpoint Ventures.

Source: Glimpse

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