Glimpse.com, a
leading online fashion and shopping destination for women, today unveiled
at Facebook's f8 event its Fashion & Style Application built on Facebook
Platform, a platform that allows companies and developers to build
applications for the Facebook website. Glimpse.com's Fashion & Style
Application will allow Facebook users worldwide to express their fashion
style using products they own, love or dream about.
Facebook is a social utility that offers users an efficient way to stay
connected with their friends and the people around them. With more than 24
million active users, Facebook is the sixth-most trafficked website in the
United States.
Glimpse.com has created a fun, new way to express one's style using
Facebook Platform. Expanding on Glimpse.com's list feature and Facebook's
social community, the new Glimpse.com Fashion & Style Application allows
Facebook users to exchange their personal style preferences with friends.
Specifically, Facebook users can create personalized lists of products from
Glimpse.com's universe of over 250,000 fashion and beauty items using
products they love or products they want to buy. They can name them,
annotate them, and publish them to their Facebook profile for easy sharing.
Friends can come by and view their friends' style, create their own style,
and receive notifications when their friends' styles are updated.
"Providing this Fashion & Style application on Facebook Platform will
bring to life the inner fashion whims of millions of users," said Frank
Han, chief executive officer, Glimpse.com. "We are thrilled to be a part of
this exciting new endeavor and are pleased to bring the world of fashion to
the world of Facebook."
Glimpse.com is a unique new shopping web site designed specifically for
fashion lovers. Unlike traditional shopping sites, which enable searching
and comparing across thousands of sellers and millions of products in broad
range of product categories, Glimpse.com caters specifically to
fashion-savvy women and is focused on delivering her a fun, engaging
shopping experience. The site brings together the right stores and brands
(such as Sephora, Neiman Marcus, MARC by Marc Jacobs and 7 For All Mankind)
in clothing, shoes, home décor, beauty and jewelry. Glimpse.com's expert
shopping editors give customers ideas and inspiration around the latest
trends, celebrity fashions, and ways to put together stylish new looks. For
more information, please visit http://www.glimpse.com.
Glimpse.com is headquartered in San Mateo, California, and is backed by
the venture firms Greylock Partners and Redpoint Ventures.
Source: Glimpse