Google Analytics Redesigned: New Features and Improoved UI

Google Analytics Interface

Google Inc. today announced a new version of its powerful web analytics solution, Google Analytics. The new version of Google Analytics was unveiled today at the EMetrics Summit taking place in San Francisco. Google Analytics, a free enterprise-class solution, enables executives, marketers and website owners to understand how their users interact with their website and help increase online business. Google has completely redesigned the product and enhanced the feature set through new email reporting, customizable dashboards, improved map displays, and plain language descriptions to make important information more accessible.

"As an early adopter of the new version of Google Analytics, we are impressed with the richness of the data and its ease of use that provides us with the most important information immediately," said Lee Hammond, Director of Digital Technology, Geffen Records.

In the new version of Google Analytics, data is concentrated into combinations of reports, allowing users to make informed decisions about site management and Google AdWords campaigns. Google Analytics tracks the effectiveness of online marketing initiatives such as display campaigns or cost-per-click programs and creates e-mail reports that can be scheduled and distributed to colleagues.

"At Google, we're focused on building powerful tools to help advertisers measure the effectiveness of their marketing dollars and optimize their business," said Paul Muret, Engineering Director, Google. "The new version of Google Analytics will give advertisers and site owners greater insight into their customers' needs, thereby increasing advertiser ROI while also improving the e-commerce experience of consumers."

With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries.

Other Unique Google Analytics Features:

• Email reports and improved clarity of graphs allow users to explore and discover new insights
• Customizable dashboards ensure the right data gets to the right people at the right time
• Plain language descriptions of the data allow users to take action to improve their website

The Google Analytics service is integrated with Google AdWords. Starting today, new users who sign up will get immediate access to the new version. Also starting today, the new version of Google Analytics will be rolled out automatically to existing users over the coming weeks. Current users will still be able to access the previous version as well as the new version for a minimum of 30 days in order to ensure a smooth transition. All historical data will be available in the new version.

For more information or to get started with Google Analytics, follow the sign-up instructions at http://www.google.com/analytics/. Also, check out the instructional video for tips on using the new version at: http://www.google.com/analytics/video.

Source: Google