Mercedes-Benz Island is the virtual presence of Mercedes-Benz in the online world of Second Life. Visitors to the island enjoy access to many entertainment options and a wide range of information on the brand with the star. Besides a showroom with information on the Mercedes-Benz vehicle range, the island also hosts a stage for live events and a challenging test track. A comprehensive entertainment selection, including product videos and music downloads, rounds off the proceedings.
The design of the showroom demonstrates a particularly detailed 3D architecture and reflects the modern Mercedes-Benz architecture of the real world. Among other elements the representation includes an area for vehicle presentations, a stage for events and big screens for interested users to view current product films and TV advertisements. Visitors of the virtual Mercedes-Benz world can also download the 16th compilation of the very popular Mercedes-Benz Mixed Tape music collection for free, prior to its official release on 27 February 2007. In addition, every visitor will be presented with a virtual Formula 1 racing suit and a helmet as a gift.
The
Mercedes-Benz Island opening gig exceeded our wildest expectations - and the island's capacity!
Source:
Daimler Chrysler
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