Microsoft Analytics - Codename Gatineau

Microsoft is working at a new free analytics tool, under the code-name Gatineau. The software is expected to become a challenger for Google Analytics. It's named for the city in Canada where Web analytics provider DeepMetrix was based for some years, before it was acquired by Microsoft last May.



Altrough there was many rummors among the internt the story was confirmed By Microsoft Employee - Ian Thomas. He writes some informations in his blog:

• This project is based on technology that we acquired from DeepMetrix Corporation last year. Gatineau is the name of the Canadian city where DeepMetrix was based for a number of years. Final naming for the product is still unconfirmed.
• The version live now is early Alpha code developed for stability and proof-of-concept purposes. Many aspects of the system (in particular, the interface) will change dramatically between this version and the version we release.
• The next step for the project is an invitation-only beta program which we expect to start within the next few months. If you would like to be considered for inclusion in the beta program, please let me know.
• We hope to release this product during 2007; however, we're extremely keen to avoid a repeat of Google's experience with Google Analytics, so we will be ramping up our user numbers gradually to make sure everyone has a good experience from a performance perspective.
• I can't be very specific at all about the functionality we hope to deliver, but I can say that the target audience for this project is broadly similar to the target audience for Google Analytics - though it's emphatically not our intention simply to replicate the functionality within that product.

Microsoft Gatineau is the code name for Microsoft's new free analytics tool. If you attempt to login with your Live ID, the system automatically kicks you out.

"I can't be very specific at all about the functionality we hope to deliver, but I can say that the target audience for this project is broadly similar to the target audience for Google Analytics - though it's emphatically not our intention simply to replicate the functionality within that product," Thomas writes.

Microsoft intends to release the product during 2007.