Musictoday, announced the launch of a Web store application on the Facebook Platform
that enables artists with Facebook Pages to sell merchandise directly to
their fans through their Facebook Pages. Facebook Pages, which was launched
last week, allows fans to interact and affiliate with artists in the same
way they interact with other user profiles on Facebook Platform.
Jim Kingdon, Musictoday's Executive Vice President of Corporate
Strategy, described this significant expansion of Musictoday's Web store
platform: "We're very excited about launching this new service for our
clients. It further enables artists to interact directly with their fans
and is a natural extension of the official Web store service Musictoday
provides for artists on their official Web sites. Embedding the
Musictoday-hosted artist Web store within their Facebook Pages will allow
our artist clients to sell products directly to their fans through an
additional platform, extending their opportunities to engage their fans on
one of the most powerful platforms on the Web."
The new application provides a simple interface to enable existing
Musictoday clients to manifest their Musictoday-powered official Web store
on their Facebook Pages. The initial launch of the application will provide
a selected list of items that visitors to the Facebook Page will be able to
browse and purchase in a simple transaction process.
In addition, Live Nation announced its decision to utilize Facebook
Beacon. Effective immediately, Facebook users who purchase tickets on
LiveNation.com will be able to include a message with the artist, venue and
link to purchase tickets included in their personal News Feed.
Facebook is a social utility that offers an efficient way for people to
stay connected with their friends and the people around them. Facebook
users communicate and share information through the social graph, the
network of connections and relationships that exist in the world between
people. With more than 53 million active users, Facebook is the sixth-most
trafficked website in the United States.
Musictoday's application was built on Facebook Platform, a development
platform that enables companies and engineers to integrate with Facebook
and gain access to millions of users. Platform was recently expanded to
Facebook Pages, allowing businesses and organizations on Facebook to add
applications onto their pages and enable users to interact with them.
Facebook users can interact directly with a business through the
Facebook Page by adding reviews, writing on that business' wall, uploading
photos and in any other ways that a business may want to enable. Once a fan
of a business on Facebook, users can share information about that business
with their friends and act as a trusted referral.
More than 50 percent of Facebook users return to the site each day,
providing unparalleled distribution potential for applications and the
opportunity to build a business that is highly relevant to people's lives.
Musictoday, LLC
Musictoday, LLC is a wholly owned subsidiary of Live Nation. Musictoday
provides Web store, Web-based fan club, and Web-based ticketing solutions
for more than 450 clients in the music and entertainment industries.
Musictoday's Web and strategic marketing services facilitate the longevity
and reach of client brands.
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