Nickelodeon's Nicktropolis -- a virtual community for kids which provides them with the opportunity to play
games, watch video, explore Nickelodeon-branded and original environments,
interact with other kids or Nickelodeon characters in real time, and create
their own personalized 3D rooms -- reached a milestone of almost 4 million
registered unique users, or "Nicktropolitans," since its launch in late
January 2007. The site continues to add new creative content, including its
first live action themed world throughout June.
"We are extremely pleased that Nicktropolis has added on an average of
about 1 million registered users a month, and believe that the additions of
two new environments, particularly The Naked Brothers Band, which will
allow users to interact with one of the hottest 'tween properties on TV,
will enhance the user experience even more," said Jason Root, Vice
President of Nick.com.
Added Steve Youngwood, Executive Vice President of Digital Media for
MTVN Kids and Family Group, "With the powerful combination of Nicktropolis,
and the original youth virtual world, Neopets, MTVN Kids and Family
provides two truly compelling 2-D virtual worlds for kids. Our goal is to
give them spaces to do what they are doing the most on the internet:
gaming, video, socialization and personalization, all in a safe way."
Since launching, Nicktropolis has garnered approximately 14 million
visits and almost 500 million page views, along with a total of 108 million
game plays. Within Nicktropolis, the average time spent per week per
visitor in May was 43.4 minutes (source: Omniture SiteCatalyst).
This month, Nicktropolis will launch two brand new virtual zones within
the site, including one based on the top tween Nickelodeon television hit,
The Naked Brothers Band and another space themed zone. Initially The Naked
Brothers Band zone will feature three different rooms: the "Studio," the
"Apartment" and the "Fuzzy Room." The "Apartment" features musical
instruments that users can play, and a jukebox that plays The Naked
Brothers Band songs such as "Crazy Car," among others. The area will also
include interactive elements such as The Naked Brothers Band video mash-up,
and a brand new game titled "The Naked Brothers Band: Girl Trouble." A
separate The Naked Brothers Band treasure hunt and additional gaming will
be added later in June.
The new space themed environment, launching on Nicktropolis will allow
kids to navigate and "fly" on a space ship from downtown Nicktropolis into
the Space Center. With state of the art Nicktropolis Space Center auto
pilot enabled, users can steer the ship to different locations within the
Space Center. They will also be able to play the first true Nicktropolis
multiplayer online game. Users had the opportunity to vote on three
possible new zones for the site, choosing among a Space Center, Underground
and Prehistoric Nicktropolis. Out of nearly 1 million votes in one week,
46% voted for the new space world. The site also recently added a new
"Aquarium" area featuring separate sub environments like "Lost Ships,"
"Undersea Volcanos," and "The Castle Ruins," along with the ability to
create, care for and play with your own pet fish. In its first two weeks,
more than 500,000 individual fish were created.
In addition, Nicktropolis recently launched a newly redesigned home
page highlighting new features such as a "What's New" section, polls,
forecasts, top rooms and top five games, videos and message boards within
Nicktropolis.
Nicktropolis is part of Nickelodeon/MTVN Kids and Family Group's
interactive and creative online environments that serve preschoolers, kids,
teens and parents. This community, which also includes Nick.com, ME:TV,
TurboNick, Neopets, Shockwave and AddictingGames, Nickjr.com, Nick Arcade,
Nick-at-nite.com, Quizilla, The-N.com, Noggin.com, Parentsconnect,
GoCityKids, generated 23 million unique users in May according to ComScore
Media Metrix.
SOURCE: Nickelodeon
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