Spock Aims to Define & Lead People Search Space
Spock, a search application that makes it easy and fun to discover information about people, launches its public beta today.
"Searching for people is one of the most important applications on the web, however, the user experience is highly fragmented and unsatisfying today," said Jaideep Singh, CEO of Spock. "From celebrity blogs to social networks, people are inherently drawn to learning about other people. Spock provides the richest people search experience on the web."
With an estimated 20 billion search queries about people done per month, Spock is positioning itself to dominate this burgeoning space. According to BusinessWeek, "Spock is trying to capture some of the more than $60 billion that is projected to be spent on search marketing over the next four years."
Unlike Google and Yahoo, which index web pages, Spock organizes information around a specific individual. For example, when you type "boxer" into Spock, the top search results are Muhammad Ali and Mike Tyson. The top boxer search result on Google returns a Wikipedia entry for a "boxer" dog.
Spock creates a snapshot of a person's presence from public sources on the web. These include a brief biographical summary, pictures, and related content found from publicly available sources. Additionally, registered users can add content to Spock to enrich their own profiles and the profiles of others.
Since Spock launched into private beta in April, the service has already received wide industry acclaim and awards from respected technology luminaries. Spock was also selected as Best of Show at the prestigious Web 2.0 conference and listed in PC World's top 25 websites to watch in 2007.
Note: This story has been adapted from a press release issued by www.spock.com.
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