StumbleUpon Celebrates Five Million Registered Users and Five Billion Stumbles

StumbleUpon, one of the most popular ways to discover new Web sites and videos on the Internet, announced that it has reached a major milestone of five million registered users and almost five billion 'stumbles' since its debut in the fall of 2001 -- with over one billion 'stumbles' to-date in 2008 alone. A 'stumble' equates to a Web site delivered to a user when they press the Stumble button on the StumbleUpon toolbar.

"Reaching these incredible milestones is evidence that people need and want a personalized way to discover great content on the Web," said Michael Buhr, general manager, StumbleUpon. "People are looking beyond traditional search for better ways to sift through the vast amounts of content online and discover what is interesting, useful and relevant to them."

Online content is growing exponentially year-over-year and, according to a recent IDC study, individuals are now spending more time on the Internet than they do watching television. This combination has created huge demand for solutions that help people quickly and easily discover personally relevant Web sites, online videos, photos, blogs and other online content. With StumbleUpon, people are tapping the wisdom of crowds to get personal recommendations of great Web sites and Web content that matches their needs and interests and, more importantly, content they would not have found via a traditional search engine.

As traditional search continues to move at a steady pace, StumbleUpon's growth is skyrocketing. While a recent comScore report found a 48% growth in U.S. online searches from March 2007 to March 2008, StumbleUpon saw an impressive 134% increase during the same period. Additionally, if stumbles would have been counted on comScore's most recent U.S. Search Engine Rankings study, StumbleUpon would have placed ahead of Facebook and Amazon. These findings, coupled with StumbleUpon's rapid momentum, further prove the need for tools that help users cut through the clutter of the Web in order to discover what's personally interesting and relevant to them.

StumbleUpon discovers Web sites based on your interests, learns what you like, and brings you more. With over 5 million users and approximately 10 million stumbles daily, StumbleUpon is one of the most popular ways to discover great content on the Internet. The company was founded in 2001 and is based in San Francisco. eBay Inc. (Nasdaq: EBAY) acquired StumbleUpon in May 2007.

SOURCE StumbleUpon