comScore,
a leader in measuring the digital world, today released December 2007 data
from the comScore Video Metrix service, which reaches beyond simple site
visitation to measure actual online video viewing behavior. The December
2007 report revealed that U.S. Internet users watched more than 10 billion
videos online during the month, representing the single heaviest month for
online video consumption since comScore initiated its tracking service.
Top-ranked video property Google Sites saw substantial growth and extended
its video market share gains, now accounting for nearly one out of every
three videos viewed online.
"December represented a considerably strong month for online video
viewing," said Erin Hunter, comScore executive vice president of media and
entertainment. "With the writer's strike keeping new TV episodes from
reaching the airwaves, viewers have been seeking alternatives for fresh
content. It appears that online video is stepping in to help fill that
void."
Google Extends Lead in Online Video Market Share
Google Sites once again ranked as the top U.S. video property in
December with 3.3 billion videos viewed (32.6 percent share of videos),
gaining 1.3 share points versus the previous month. YouTube.com accounted
for more than 97 percent of all videos viewed at the property. Fox
Interactive Media ranked second with 358 million (3.5 percent), followed by
Yahoo! Sites with 340 million (3.4 percent) and Viacom Digital with 238
million (2.3 percent).
Source: comScore
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