QualityHealth.com Interface
WebMD Health Corp.
(Nasdaq: WBMD), the leading source of health information, today announced
that it has entered into a definitive agreement to acquire
QualityHealth.com and its owner, Marketing Technology Solutions Inc. (MTS).
The acquisition will add performance-based marketing programs to WebMD's
extensive product portfolio and expands the breadth of its offerings to the
biopharmaceutical and healthcare markets. Using proprietary data analytic
technology, QualityHealth.com effectively delivers targeted health
information and personalized programs to its consumer members based on
individual need.
Established in 1999, QualityHealth.com is one of the 10 largest health
websites, with approximately 5.5 million unique monthly visitors.
QualityHealth's traffic will complement WebMD's reach of more than 48
million unique monthly visitors and over 1.1 billion quarterly page views,
further differentiating WebMD's brand and expanding its high quality,
health engaged audience.
"Adding QualityHealth.com's proven performance-based marketing programs
to the WebMD portfolio of owned and operated sites will enable us to
deliver even greater value to our customers and capture a larger share of
overall consumer marketing budgets," said Wayne Gattinella, CEO, WebMD. "I
look forward to welcoming the QualityHealth.com team to the WebMD
organization."
"We are very excited that QualityHealth is becoming part of WebMD,"
said Helene Monat, CEO, MTS. "Our combined resources and experience will
allow us to both accelerate the success of our business and better serve
our clients."
The purchase price for MTS is $50 million in cash, payable at closing,
and WebMD has agreed to pay up to an additional $25 million in cash if
certain performance thresholds are achieved relating to calendar year 2009.
For the year ended December 31, 2007, MTS had revenue of approximately $21
million and earnings before interest, taxes, depreciation, amortization and
other non cash expenses was approximately break-even. The acquisition,
which is subject to customary closing conditions, is expected to close
within 30 days.
WebMD
WebMD Health Corp. (Nasdaq: WBMD) is the leading provider of health
information services, serving consumers, physicians, healthcare
professionals, employers and health plans through our public and private
online portals and health-focused publications. WebMD Health Corp. is a
subsidiary of HLTH Corporation (Nasdaq: HLTH).
The WebMD Health Network reaches more than 48 million visitors a month
through its leading owned and operated health sites that include WebMD
Health, Medscape, MedicineNet, eMedicine, eMedicine Health, RxList and
theheart.org.
Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a media and technology company
specializing in servicing health consumers and advertisers through
proprietary algorithms that personalize health content based on a unique
Healthographic(TM) consumer profile. MTS specializes in connecting clients'
brands with health-conscious consumers through data-driven patient
education, targeted customer acquisition, syndicated research, and
permission-based interactive marketing.
SOURCE WebMD