adap.tv Secures $10 Million in Series A Funding Led by Redpoint Ventures and Gemini Israel Funds

adap.tv, a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content, today announced that it has closed a Series A funding round of $10 million from new investor Redpoint Ventures and existing investor Gemini Israel Funds, to enhance and expand the company's product offerings, broaden recruitment efforts, and grow operations.

"Securing funding from two of the finest investment firms -- Redpoint Ventures and Gemini Israel Funds -- validates the potential of our business," said adap.tv CEO Amir Ashkenazi, formerly the co-founder and CTO of Shopping.com. "The validation and support we have received from the investment community is critical to building out adap.tv's business and securing our leadership role in the online video advertising market." A pioneer in the field of online video advertising, adap.tv's advertising platform unlocks the value of the entire video by offering viewer-friendly advertising and message placement functionality that extends beyond pre- and post-roll advertising spots. Utilizing sophisticated algorithms that not only analyze video content and determine the most relevant ad, the company's technology adapts in real time to viewer behavior, thereby increasing the success rates for publishers and advertisers alike.

"We see tremendous opportunity for adap.tv," said Scott Raney, a partner with Redpoint Ventures. "adap.tv's solid management team is building a strong business based on proprietary technology and delivering a fresh approach to video advertising. They have all the critical success factors in place to lead the next generation of video advertising."

"adap.tv's ability to leverage and customize online video content extends the power and value of online advertising," said Danny Cohen, a partner at Gemini Israel Funds. "In just a few months, adap.tv has demonstrated a strong ability to execute -- by establishing significant partnerships with industry leaders such as Metacafe and thePlatform, and driving immediate results for publishers and advertisers."

Source: adap.tv