Sybase 365, a subsidiary of Sybase, Inc. today announced the launch of the AvantGo(R) client for
BlackBerry smart phones, from Research In Motion
BlackBerry users can now access updated, customized content from thousands
of mobile Web sites anytime and anywhere - in either an online or offline
mode -- in a format that is optimized for BlackBerry smart phones.
AvantGo for BlackBerry caches content locally, providing enhanced
navigation, faster browsing and dual online and offline availability.
Additionally, AvantGo utilizes its patented advanced sync technology, which
automatically updates pages on the device giving the user access to the
latest news and information around the clock.
"BlackBerry users enjoy their mobile lifestyle and look for software
and services that can further simplify or enhance their personal and
professional lives. AvantGo complements the BlackBerry solution by enabling
access to a wide variety of timely and customized information including
breaking news, market updates and entertainment," said Jeff McDowell, vice
president, Global Alliances, Research In Motion.
AvantGo provides media content partners and advertisers with a turnkey,
ad-funded mobile distribution solution without the cost of building an
initial mobile audience or advertiser network, and provides advertisers
with reach into a highly desirable mobile audience. As a result, hundreds
of major brands use AvantGo, which in turn provides mobile users access to
both quantity and quality of content.
"AvantGo plays an important role in our mobile strategy and is a strong
mobile advertising partner," Stephen Smyth, general manager, Americas for
Reuters Media. "We are pleased that their full service is now available for
millions of BlackBerry users."
AvantGo for BlackBerry is available immediately and is free for
end-users. BlackBerry users can access and download the client through the
BlackBerry browser at http://www.avantgo.com.
Sybase 365 extends Sybase's reach to over 700 mobile operators in
addition to leading content providers, media companies and large
enterprises, making Sybase the largest provider of mobile enterprise
software and services in the world. The launch of AvantGo for BlackBerry
further demonstrates the company's commitment to the Unwired Enterprise.
Source: Sybase
Digg
Reddit
Slashdot