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Baidu to Launch Instant Messaging Product

Fri, Feb 29, 2008

Baidu.com, Inc. (Nasdaq: BIDU), the leading Chinese language Internet search provider, today announced its intention to launch an instant messaging (IM) service, called "Baidu Hi."

"We are very excited to enter the IM market in China," said Haoyu Shen, Baidu's vice president of business operations. "The Internet is playing an increasingly important role in people's lives in China, and we are constantly looking for ways to bring more convenience and functionality to our users. With Baidu's strengths in creating online communities, and with our suite of popular products such as Baidu Knows, Baidu Post Bar and Baidu Space, we are confident that Baidu Hi will become a strong competitor in China's IM market."

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Research and development for Baidu Hi has been underway for almost one year. Baidu is currently in the process of recruiting additional personnel for the team dedicated to developing the product. All elements of Baidu Hi, including product design, research and testing, will be handled independently by Baidu. Internal testing for this product is currently underway.

Baidu

Baidu.com, Inc. is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers. Baidu's ADSs, each of which represents one Class A ordinary share, are currently trading on the NASDAQ Global Select Market under the symbol "BIDU."

Source: Baidu

Tags: baidu  instant messenger  china  media  market 
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