Ericsson today announced the U380 mobile platform, delivering a true mobile
Internet experience and empowering consumers with advanced multimedia
features. The U380 is an integrated and verified one-chip HSPA platform,
supporting all major Open Operating Systems (OS) on the market and the
first product based on the recently announced Open OS collaboration with
Texas Instruments (TI) (NYSE: TXN).
The continuous need for more powerful devices combined with the demand
for mass market smartphones makes the U380 a groundbreaking platform for
mobile device manufacturers addressing this rapidly growing segment. By
integrating Ericsson's HSPA modem with TI's high performance OMAP3430
applications processor into a one-chip solution, the U380 is among the
smallest and most powerful multimedia platforms on the market in this
category.
With support for all major Open OSs, the U380 will provide mobile
device manufacturers with a robust and flexible architecture for
applications and services deployment, enabling easier delivery and
management of services and content. This enables handset manufacturers and
mobile operators to differentiate their products through rich, easy-to-use
and customizable user interfaces. The extensive verification and IOT
testing performed by Ericsson will also enable manufacturers to rapidly
bring highly advanced mobile devices to the mass market while reducing risk
and lowering development costs.
Robert Puskaric, head of Ericsson's mobile platforms business, says,
"This is truly a next generation platform for the rapidly growing Open OS
market. The combination of powerful multimedia performance and Open OS
capabilities in an extremely small package makes the U380 platform hard to
match."
Richard Kerslake, general manager for the TI-Ericsson business, TI's
Wireless Terminals Business Unit, says, "The combination of Texas
Instruments' and Ericsson's key competencies has really paid off. TI's
OMAP3430 processing power, coupled with Ericsson's HSPA access technology
in a pre-verified and tested platform supporting all major open operating
systems, will provide great opportunities for device manufacturers
worldwide."
The U380 platform is expected to be commercially available in the first
half of 2009.
Ericsson
Ericsson is the world's leading provider of technology and services to
telecom operators. The market leader in 2G and 3G mobile technologies,
Ericsson supplies communications services and manages networks that serve
more than 120 million subscribers. The company's portfolio comprises mobile
and fixed network infrastructure, and broadband and multimedia solutions
for operators, enterprises and developers. The Sony Ericsson joint venture
provides consumers with feature-rich personal mobile devices.
Ericsson is advancing its vision of "communication for all" through
innovation, technology, and sustainable business solutions. Working in 175
countries, more than 70,000 employees generated revenue of USD 27.9 billion
(SEK 189 billion) in 2007. Founded in 1876 and headquartered in Stockholm,
Sweden, Ericsson is listed on the Stockholm, London and NASDAQ stock
exchanges.
Ericsson Mobile Platforms
Ericsson Mobile Platforms offers complete, end-to-end interoperability
tested platforms across 2.5 and 3G. A common software platform for GPRS,
EDGE, WCDMA, and HSPA terminals enables application portability, stability
and security, and state-of-the-art power consumption and size. Ericsson has
the smallest, most cost-optimized HSPA chipset in the market, making it
possible for its customers to enable ultra-small HSPA phones.
The U380 mobile platform is a one-chip solution combining an Ericsson
HSPA modem with an OMAP3430 processor from Texas Instruments, capable of
supporting all major third-party operating systems on the market. It offers
world class multimedia performance with support for up to 12 Mega pixel
camera, camcorder, Mobile TV (MBMS, DVB-H, ISDB-T, Unicast), and advanced
3D graphics. Connectivity solutions include WLAN 802.11, Bluetooth 2.1 and
high speed USB. The U380 has a quad-band WCDMA radio with 7.2Mbps HSDPA
broadband capabilities, a world class security solution as well as highly
optimized power consumption.
Texas Instruments -- Making Wireless
TI creates innovative wireless semiconductors, delivering the heart of
today's wireless technology and building solutions for tomorrow. TI
provides a breadth of silicon and software and 18 years of wireless systems
expertise that spans handsets and base stations for all communications
standards, wireless LAN, Bluetooth, and GPS. TI offers custom to turn-key
solutions, including complete chipsets and reference designs, OMAP(TM)
application processors, as well as core digital signal processor and analog
technologies built on advanced semiconductor processes.
Texas Instruments
Texas Instruments (NYSE: TXN) helps customers solve problems and
develop new electronics that make the world smarter, healthier, safer,
greener and more fun. A global semiconductor company, TI innovates through
manufacturing, design and sales operations in more than 25 countries.
Source: Ericsson