MTV and Verizon
announced today that Verizon FiOS TV will be the exclusive on-demand
provider of full episodes of the anticipated new series, "Randy Jackson
Presents: America's Best Dance Crew". In an MTV VOD first
on Verizon FiOS TV, the episodes will be available just 24-hours after the
MTV premiere on February 7 at 10 p.m. ET/PT. Additionally, leading up to
the premiere, Verizon FiOS TV is already providing exclusive access to MTV
dance- related content including the hottest dance trends emerging in New
York City and Los Angeles, and step by step dance instructionals given by
dancers featured on "America's Best Dance Crew."
"We are always looking for opportunities to enhance the viewer
experience, and we are excited to be working with our friends at Verizon
FiOS TV who clearly share the same goal," said Juliette Morris, SVP of
Content Distribution and Marketing for MTV Networks. "Together we are can
provide an almost immediate On Demand experience for one of MTV's most
anticipated new series this spring, thereby supporting the value of the
platform, and increasing buzz and awareness around the live linear
premiere."
"We're delighted that our Verizon FiOS TV customers will have exclusive
on-demand access to MTV's next great series," said Terry Denson, vice
president -- Verizon FiOS TV content and programming. "Customers
increasingly are turning to FiOS TV for viewing experiences they can't find
elsewhere, and we're happy to join with MTV to provide another platform for
their newest content," Denson said.
"Randy Jackson Presents: America's Best Dance Crew" is the first dance
competition series showcasing dance crews rather than individual dancers.
Week after week, each dance crew will work to show-off their most
innovative choreography and sick dance skills. Mario Lopez ("Dancing with
the Stars") will host and judges JC Chasez (N*Sync), hip hop sensation Lil
Mama, and choreographer Shane Sparks ("You Got Served") will evaluate the
dance crews. They won't be the only judges as fans also chime in to
determine the two weakest crews each week that will battle for their lives,
with only one surviving to dance another day. With a crew eliminated
weekly, only the strongest will survive to be crowned "America's Best Dance
Crew," winning a stellar cash prize and touring contract.
Verizon FiOS TV provides MTV programming as a part of its Free
On-Demand service. Verizon delivers FiOS TV on the nation's most advanced
fiber-optic network all the way to customers' homes in parts of 13 states.
There will be significant off-channel media supporting the On Demand
partnership around this series and targeting potential FiOS TV customers in
key markets.
"Randy Jackson Presents: America's Best Dance Crew" is executive
produced by "American Idol" judge Randy Jackson, Rob Lee (Bayonne
Entertainment), Hip Hop International's Howard Schwartz and Karen Schwartz
(the creators of the USA & World Hip Hop Dance Championships), Harriet
Sternberg (Dream Merchant 21) and Joel Gallen (Tenth Planet Productions).
David Auerbach and Brooke Karzen are the executives overseeing the project
for Warner Horizon Television ("The Bachelor;" "The Search For The Next
Pussycat Doll"). Drew Tappon and Lauren Dolgen are the executives
overseeing the project for MTV.
MTV
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the
world's leading creators of programming and content across all media
platforms. MTV Networks, with more than 130 channels worldwide, owns and
operates the following television programming services -- MTV: MUSIC
TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV
LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE
DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of
which are trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its more than
200 interactive properties worldwide, including online, broadband, wireless
and interactive television services. The network also has licensing
agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.
Verizon
Verizon Communications Inc. (NYSE: VZ), headquartered in New York, is a
leader in delivering broadband and other wireline and wireless
communication innovations to mass market, business, government and
wholesale customers. Verizon Wireless operates America's most reliable
wireless network, serving nearly 66 million customers nationwide. Verizon's
Wireline operations include Verizon Business, which delivers innovative and
seamless business solutions to customers around the world, and Verizon
Telecom, which brings customers the benefits of converged communications,
information and entertainment services over the nation's most advanced
fiber-optic network. A Dow 30 company, Verizon employs a diverse workforce
of nearly 235,000 and last year generated consolidated operating revenues
of $93.5 billion.
Source: MTV
Digg
Reddit
Slashdot