HBO® App Now Available From App Store

New York, NY -- HBO today announced the availability of its free HBO App on the App store. Developed by Atimi Software, Inc, the new HBO App is designed to provide iPhone and iPod touch users with an in-depth, interactive experience that includes a variety of branded entertainment including video clips and an interactive episode guide.

"We think the HBO App for iPhone and iPod touch will quickly attract both HBO’s loyal fans as well as new consumers,” said Alison Moore, Vice President, Brand Strategy. “With the most up-to-date content and information about our programming, schedules, stars, and more, the HBO App will become a key entertainment resource for our consumers.“

Using the innovative native functionality (scroll, pinch and zoom) of iPhone and iPod touch, the HBO App allows consumers to easily navigate through programming schedules, view short form video clips and episode guides, create reminder alerts for programs of interest as well as purchase full-length episodes and other content on iTunes and Amazon.com.

"Working with HBO to create this app meant keeping all parts of the development focused on what HBO represents: brand quality, engaging experiences, and a high level of polish for the end user experience," said Scott Michaels, Vice President of Atimi Software, Inc. "When you have content as engaging as HBO, and with such high production standards, it becomes clear that the app needs to reflect the same level of quality."

The HBO App includes episode guides and short form video clips from the network’s wide-range of award-winning original programming, including movies, series, documentaries and sports. Users will be able to view behind-the-scenes features, share cast photos of their favorite stars as well as browse through its theatrical line-up using the digital scheduling guide. A unique feature of the HBO App is the ability to view the complete HBO programming schedule (including High Definition, HBO On Demand and Multiplex Channels) based on a user’s actual geographic location. The app also allows consumers to receive alerts on upcoming programs. Additionally, programs can be marked as “favorites,” so that users can immediately find and follow their selected shows.

• integration with popular social networking platforms such as Facebook and Twitter so that users can share information from the app with “friends” or “followers.”
• full screen display of videos and photos via landscape mode.
• video content and merchandise purchasing through the iTunes Store and Amazon.com by hitting the “Buy Episode” button.
• a fun game that allows users to find “Hidden Objects” in images from HBO series within specific time limits.

The HBO App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services – HBO® and Cinemax® – to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand® and Cinemax On DemandSM, as well as HBO GOSM, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video on demand products HBO On Demand and HBO Mobile®, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

Atimi Software Inc. is a cross-platform development company that specializes in Macintosh applications, porting applications from Windows to the Macintosh, and mobile application development for the new generation of smartphones. As a pure services company, Atimi handles high-value intellectual property for some of the largest technology companies in the world. Atimi's processes ensure their clients reach their projected targets reliably and efficiently, allowing them to focus on building strong, lasting relationships with their own customers. Atimi is a privately owned Canadian corporation.

Source: Time Warner