Audi of America, Inc. announced
today auto sales for the month of July totaling 6,804, a decrease of 4.5%
from last year's figures, yet the brand expects to gain market share based
on better overall performance versus the luxury segment average. Audi
Certified Pre-Owned (CPO) sales continued to grow with another
record-setting month; compared with last year's July figures, CPO sales
rose to 2,669 units, an increase of 21.2%.
"Despite the negative pace of sales across the industry, Audi continues
to outperform the market," said Johan de Nysschen, executive vice
president, Audi of America. "There's been positive consumer reaction to our
products, and there is a growing enthusiasm for the forthcoming launch of
the all-new A4. In addition to the beautiful vehicles and the excellent
technology, I think consumers are finding that Audi offers a portfolio of
German-engineered vehicles that deliver strong fuel economy performance."
Nationwide, Audi sales of three models were up, demonstrating continued
excitement around the brand, which has seen consistent movement throughout
2008: sales of the A3 jumped by 30.5%, and the A6 and A8 grew 14% and 2%,
respectively.
Audi continues to impress industry analysts and other third-party
industry watchers. J.D. Power and Associates', the respected industry
organization that measures, among other things, quality within the auto
industry, recently noted that Audi posted the greatest ranking improvement
in initial quality during the 2008 J.D. Power Initial Quality Survey.
To date, Audi has sold 51,827 vehicles in 2008, a 1.9% decrease over
the previous year; CPO sales for 2008 total 20,940, an increase of 38.7%
over 2007.
Source: Audi
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