Audi of America, Inc.
announced today auto sales for the month of May totaling 8,534, a slight
decrease of 2.9% from last year's figures, however, the brand expects to
record an increase in market share for the month. Audi Certified Pre-Owned
(CPO) sales continued their record-setting trend; compared with last year's
May figures, CPO sales rose to 3,364 units, an increase of 42.7%.
"Our recent advertising and marketing campaigns have driven consumer
awareness and consideration of Audi to record levels," said Johan de
Nysschen, executive vice president, Audi of America. "With dealers
reporting strong traffic, nearly 12,000 consumers chose to buy Audi in May.
I look forward to continuing this trend as more consumers experience
driving and owning an Audi."
As auto buyers nationwide adjusted to high gas prices and a tighter
economy, Audi's combined offering of luxury and fuel economy bucked
industry trends. Nationwide, Audi sales of the A4 jumped 21.5%, the A4
Cabriolet grew by 12.5%, and the TT continued its successful run with a
5.1% increase.
To date, Audi has sold 36,820 vehicles in 2008, a 2.9% decrease over
the previous year; CPO sales for 2008 total 15,454, an increase of 45.5%
over 2007.
AUDI OF AMERICA
Audi of America, Inc. offers a line of luxury vehicles that include the
Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the
high performance S4 sedan, Avant and Cabriolet models, the high-revving RS 4
sport sedan and Cabriolet; the all new A5 Coupe with FSI direct injection
technology; the S5 Coupe with 354 hp; the design-leading A6 sedan and Avant;
the V-10 powered high performance S6 sedan; the Audi Q7 performance SUV; the
new all-aluminum Audi A8 and A8L; the new S8 with V10 power; the all-new 2008
TT Coupe and Roadster models; and the all-new, all-aluminum R8, one of the
most exclusive mid-engine sports cars in the world.
SOURCE Audi of America, Inc.