Kia.Com Interface Kia Motors America's consumer
Web site, was recognized as the highest ranked
automobile manufacturer Web site in the J.D. Power and Associates 2008
Manufacturer Web Site Evaluation Study(SM) - Wave 2 (MWES) released today.
Kia Motors ranked highest overall among manufacturer Web sites in terms of
usability, comprising speed, navigation, appearance and
information/content.
The top ranking marks the fourth time Kia has had the highest ranked
Web site in the MWES. All four award-recognized sites were prepared by
Animated Designs, LLC., Kia's interactive agency based in Westlake Village,
Calif.
"Kia.com is critical to our marketing strategy," said Tim Chaney,
director, marketing, Kia Motors America. "We strive to provide consumers
with a Web site that values their time and allows them to quickly and
efficiently find all the up-to-date information they need to assist with
their car-buying decision."
Acknowledged for being one of the most credible and recognized studies
ranking manufacturer web sites, the MWES surveyed 11,434 new-vehicle
shoppers who intend to purchase a new vehicle within the next 24 months.
Kia Motors America
Kia Motors America (KMA) is the sales, marketing and distribution arm
of Kia Motors Corporation based in Seoul, South Korea. KMA offers a
complete line of vehicles through more than 640 dealers throughout the
United States. For 2007, KMA recorded its 14th consecutive year of record
U.S. sales. Kia Motors subscribes to a philosophy of building high value,
high quality, safe and dynamic vehicles. Kia Motors prides itself on
producing vehicles that are exciting and enabling and evoke the Kia tagline
"The Power to Surprise."
Kia Motors America is the "Official Automotive Partner of the NBA."
SOURCE Kia Motors America
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