Mercedes-Benz USA Inks New Agreement with Callbright

Callbright, the leader in total call management solutions, announced the finalization of a multi-year agreement with Mercedes-Benz USA (MBUSA). As a result, every Mercedes-Benz dealership in the U.S. has the opportunity to use a Callbright tracking number through their dealer website, enabling them to track phone and web leads, generate detailed reports, and maximize the opportunity of every call. This new agreement was the culmination of a pilot program between the two companies.

Justin Colon, Retail Initiatives Specialist of MBUSA, said, "The choice to go with Callbright was an easy decision for us. After seeing their capabilities first-hand during the pilot phase of our business relationship, it became apparent that the Callbright solution was ideal for us and our dealers. We were also able to experience their exceptional service and support standards that proved to us they would be excellent business partners for Mercedes-Benz."

Jim Wright, Vice President of Sales for Callbright, is extremely pleased to call Mercedes-Benz USA a Callbright partner. Said Wright, "Entering into the initial stages with Mercedes-Benz, we were confident we would meet and exceed their requirements and demonstrate the value of what we could bring to the table for their dealers. This new agreement is the result of delivering just as we said we would. Callbright is very excited to partner with a first class organization the caliber of Mercedes-Benz USA and to continue confirming how we can help dealers refine their marketing expenditures and assist them in growing their business."

Callbright Corporation, based in Houston, Texas, provides complete, real- time call management services via web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can measure advertising effectiveness through tracked telephone responses, record and monitor inbound and outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability.

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, MBUSA achieved an all-time sales record of 253,433 new vehicles, setting the highest sales volume ever in its history and achieving 14 consecutive years of sales growth.