Mitsubishi Motors North America (MMNA) today announced RWB as its new public relations agency of record. The announcement follows the recent signing of Traffic as Mitsubishi's new advertising agency.
"This is the start of a creative renaissance for Mitsubishi" said Dan Kuhnert, executive vice president of sales and marketing. "RWB has a firm grasp of the automotive industry and can immediately apply their knowledge and experience to help us communicate our brand's strengths and messages. Together with our new advertising agency, we are perfectly positioned to tell the Mitsubishi story in an exciting new way"
Torrance, Calif.-based RWB is an independent agency founded by marketing and public relations veteran Rod Campbell. The agency specializes in automotive and motorsports and its executive management team has extensive corporate and agency experience.
"Mitsubishi has an exciting product lineup and we look forward to further building its brand awareness in the U.S. market" said Jose Matiauda, president of RWB.
Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States. Through a network of approximately 475 dealers, MMNA sells the athletic Outlander and Endeavor sport utility vehicles; stylish Eclipse sporty coupe and Eclipse Spyder convertible; handsome Galant sedan; rugged Raider truck; fuel-efficient Lancer compact sedan and the exciting Lancer Evolution sports sedan.
Source: Mitsubishi Motors North America
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