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American Honda Reports January Sales
Wednesday, February 3, 2010
TORRANCE, Calif., American Honda Motor Co., Inc., posted total January vehicle sales of 67,479, an increase of 2.9 percent compared to January 2009, based on the daily selling rate,* which involved two fewer selling days. Honda Division posted January sales of 60,347, an increase of 3.5 percent versus January 2009. Leading Honda January total car sales of 37,736 were Accord, up 35.6 percent to 20,759, and Civic, up 12.1 percent to 14,693. Honda light-truck sales decreased 11.2 percent to 22,611. “We’re off to a steady start for 2010 and we’re optimistic that we can build momentum,” said John Mendel, executive vice president of sales for American Honda. “We look forward to launching the all-new CR-Z sport hybrid coupe later this year, and next week, we’ll give everyone their first look at the exciting new Odyssey Concept at the Chicago Auto Show.” The Acura Division posted sales of 7,132, a decline of 1.7 percent compared to January 2009. The MDX was the brand’s best-selling vehicle with 2,358 units sold, up 20.3 percent. *The daily selling rate is calculated with 24 days for January 2010 and 26 days for January 2009. The year-to-date daily selling rate is calculated with 24 days for 2010 and 26 days for 2009. All percentages reflect the daily selling rate.
American Honda Vehicle Sales For January 2010
Month-to-Date Year-to-Date
January January DSR** January January DSR**
2010 2009 % Chg. 2010 2009 % Chg.
---- ---- ------ ---- ---- ------
American Honda Total 67,479 71,031 2.9% 67,479 71,031 2.9%
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Total Car Sales 41,638 40,532 11.3% 41,638 40,532 11.3%
Total Truck Sales 25,841 30,499 -8.2% 25,841 30,499 -8.2%
Honda Total Car
Sales 37,736 35,601 14.8% 37,736 35,601 14.8%
Honda Total Truck
Sales 22,611 27,574 -11.2% 22,611 27,574 -11.2%
Acura Total Car
Sales 3,902 4,931 -14.3% 3,902 4,931 -14.3%
Acura Total Truck
Sales 3,230 2,925 19.6% 3,230 2,925 19.6%
Domestic Car Sales * 35,392 30,562 25.5% 35,392 30,562 25.5%
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Honda Division 33,406 28,245 28.1% 33,406 28,245 28.1%
Acura Division 1,986 2,317 -7.1% 1,986 2,317 -7.1%
Domestic Truck Sales * 25,302 26,089 5.1% 25,302 26,089 5.1%
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Honda Division 22,072 23,164 3.2% 22,072 23,164 3.2%
Acura Division 3,230 2,925 19.6% 3,230 2,925 19.6%
Import Car Sales 6,246 9,970 -32.1% 6,246 9,970 -32.1%
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Honda Division 4,330 7,356 -36.2% 4,330 7,356 -36.2%
Acura Division 1,916 2,614 -20.6% 1,916 2,614 -20.6%
Import Truck Sales 539 4,410 -86.8% 539 4,410 -86.8%
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Honda Division 539 4,410 -86.8% 539 4,410 -86.8%
----------------- --- ----- ----- --- ----- -----
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 60,347 63,175 3.5% 60,347 63,175 3.5%
-------------------- ------ ------ --- ------ ------ ---
Fit 2,697 4,745 -38.4% 2,697 4,745 -38.4%
Accord * 20,759 16,581 35.6% 20,759 16,581 35.6%
Memo: Accord
Hybrid 0 1 0 1
Memo: Accord
Crosstour*** 1,737 0 1,737 0
Civic * 14,693 14,198 12.1% 14,693 14,198 12.1%
Memo: Civic Hybrid 253 1,076 -74.5% 253 1,076 -74.5%
S2000 15 76 -78.6% 15 76 -78.6%
Insight 1,307 0 1,307 0
FCX 0 0 0 0
FCX Clarity 2 1 116.7% 2 1 116.7%
-------------- --- --- ----- --- --- -----
Odyssey * 4,863 5,399 -2.4% 4,863 5,399 -2.4%
Pilot * 4,865 6,679 -21.1% 4,865 6,679 -21.1%
CR-V * 9,672 13,143 -20.3% 9,672 13,143 -20.3%
Element * 736 1,152 -30.8% 736 1,152 -30.8%
Ridgeline 738 1,201 -33.4% 738 1,201 -33.4%
------------ --- ----- ----- --- ----- -----
Acura Division Total 7,132 7,856 -1.7% 7,132 7,856 -1.7%
-------------------- ----- ----- ---- ----- ----- ----
RSX 0 0 0 0
TL * 1,986 2,317 -7.1% 1,986 2,317 -7.1%
TSX 1,806 2,406 -18.7% 1,806 2,406 -18.7%
RL 110 208 -42.7% 110 208 -42.7%
----- --- --- ----- --- --- -----
MDX * 2,358 2,124 20.3% 2,358 2,124 20.3%
ZDX * 172 0 172 0
RDX * 700 801 -5.3% 700 801 -5.3%
--------- --- --- ---- --- --- ----
Selling Days 24 26 24 26
* Honda and Acura vehicles are made of domestic & global sourced
parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and
Honda domestic truck sales.
SOURCE: American Honda Motor Co., Inc. |
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