Volvo S60 video first to appear on YouTube in 2010

The very first video footage of the all-new Volvo S60 was released exclusively in social media. Volvo’s Facebook fans were the first to see it exclusively already in 2009.

“We will ensure that this is the first car video on YouTube in 2010. It will be released on Volvo Car’s channel on YouTube a few seconds after we have entered the new year,” says Olle Axelson, Senior Vice President Public Affairs at Volvo Car Corporation.

Watch the video after the jump..

The first photos of the all-new Volvo S60 were released to the world press on 10 November 2009. But no TV or video footage was released at that time. Instead Volvo Car Corporation has decided to release a video only in social media at this point.

“We want to acknowledge all the Volvo enthusiasts around the world by giving them an exclusive pre-view of this video on the Volvo Cars Facebook fan page. Then it will be available to everyone through Volvo Cars’ channel on YouTube right after midnight on New Year’s Eve,” says Olle Axelson.

The all-new Volvo S60 will be unveiled to the public for the first time at the Geneva Motor Show in early March 2010. Production of the sporty sedan model will start in early summer 2010 at the Volvo Cars’ plant in Ghent, Belgium.

Source: Volvo Cars