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BT Americas Signs Joint Marketing Agreement With SAP America

Mon, Jun 23, 2008

BT Americas, Inc. ("BT") and SAP America, Inc. ("SAP") today announced that they have signed a joint marketing agreement to promote BT's telecommunications services and solutions and SAP's business software applications to customers and prospects.

BT, one of the world's leading providers of communications solutions and services operating in 170 countries, and SAP America, a subsidiary of SAP AG, the world's leading provider of business software solutions, plan to explore ways to drive next-generation products and services, leveraging the capabilities of SAP(R) applications and BT's Software Development Kit to create an innovation ecosystem of embedded intelligence and capabilities within BT's 21st century network.

"IT is increasingly recognized as a strategic enabler of transformation by enterprises of all sizes," said Michael Boustridge, president, BT Americas. "Bringing together BT's and SAP's complementary technologies offers our joint customers more effective enterprise-wide solutions, helping them utilize IT to meet their business goals. The JMA between SAP and BT deepens the global delivery capabilities of BT around SAP applications. We anticipate it being a springboard for future SAP and BT solutions."

"We are excited to be working with BT, which will support SAP applications and enhance our capabilities to deliver end-to-end services to customers," said Bill McDermott, president and CEO, SAP Americas and Asia Pacific Japan. "We will work to align our sales, service and support organizations with those from BT to enhance the value our customers receive from their enterprise applications."

SAP

SAP is the world's leading provider of business software(*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 47,800 customers (excludes customers from the acquisition of Business Objects) in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol "SAP."

BT

BT is one of the world's leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to our customers for use at home, at work and on the move; broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

In the year ended 31 March 2008, BT Group plc's revenue was 20,704 million pounds Sterling with profit before taxation and specific items of 2,506 million pounds Sterling.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York.

(*) SAP defines business software as comprising enterprise resource planning and related applications.

Source: SAP

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