Batanga Acquires HispanoClick

Batanga, the leading online media and entertainment company reaching Latinos, announced today its acquisition of HispanoClick. HispanoClick is the premier online Hispanic advertising network, reaching over 5.6 million US unique users per month according to a Batanga proprietary comScore report. The acquisition of the successful ad network demonstrates Batanga's commitment to providing a broad suite of product offerings to fulfill their advertisers' online marketing goals.

"At Batanga, we continuously strive to provide a complete solution to our advertisers' Hispanic online needs. We will continue to actively scan the market for opportunities to build upon our online marketing platform as part of our overarching goal to deliver outstanding value to advertisers seeking to reach Hispanics online. Performance-based advertising is an increasingly big part of the equation, and with an additional 5.6 million US unique visitors per month, we can now extend reach and improve performance," said Rafael Urbina, Chairman and CEO of Batanga.

Batanga has always been in the forefront of online marketing innovation being among the first to offer rich-media advertising, including video and audio advertising since 1999, social networking and now a leading ad network. With the acquisition, Batanga is the first Hispanic content provider to acquire an ad network.

HispanoClick's network works with over 800 Hispanic publishers to monetize their U.S. traffic. HispanoClick's roster of clients has included Verizon Wireless, Kraft, Mazola, the US Army, Western Union, Air France, and Bancomer.

"Joining the Batanga family is a very exciting opportunity for HispanoClick, our publishers and advertisers. Batanga's dedication to innovative advertising solutions is in line with what HispanoClick has always set out to provide its advertisers," states Marc Duquette, founder of HispanoClick.

HispanoClick will reside under the Batanga, Inc. umbrella. Marc Duquette will continue to serve as General Manager of HispanoClick and Ana Maria De La Cruz, co-founder of HispanoClick, will continue as Vice President of Business Development based out of Batanga's headquarters in Miami, Florida.

Batanga, the source for all things Latin music, is the leading media and entertainment company reaching Hispanics across the US. Key media platforms include: a top online Latin music and entertainment destination , nationwide live events, and targeted Hispanic print publications. One of the top 100 fastest growing websites, with 5.5 million+ unique visitors per month, Batanga boasts the largest inventory of streaming media, with over 50,000 music stations programmed by US Hispanics, and a growing myBatanga social networking community.

HispanoClick, a premier online Hispanic advertising network specializes in web sites for reaching the Spanish-speaking market, offers solutions for advertisers seeking a way to clearly communicate their message to the online Hispanic market. The HispanoClick online Hispanic advertising network empowers marketers to raise brand recognition, sales, and lead generation within the Hispanic market.

SOURCE Batanga