McDonald's Corporation announced today that global comparable sales rose 8.2% for the month and 7.0% for year-to-date November. Systemwide sales for McDonald's restaurants worldwide increased 16.3% in November, or 9.6% in constant currencies.
McDonald's Chief Executive Officer Jim Skinner said, "McDonald's commitment to evolve the restaurant experience to achieve even greater customer relevance continues to deliver results. Again in November, each area of the world contributed to our strong top-line performance"
In the U.S., comparable sales increased 4.4% for the month as consumers continue to enjoy McDonald's Premium Roast coffee and breakfast menu selections, compelling Dollar Menu options and convenient restaurant operating hours.
In Europe, positive comparable sales in every market generated a 10.8% increase for the segment in November. Germany, the U.K., and France drove the segment's results with unique premium burger and chicken innovations and a variety of targeted promotional tie-ins.
In Asia/Pacific, Middle East and Africa, comparable sales rose 12.0% in November, led by strong performance in Japan, Australia and China, as well as double-digit comparable sales increases in many other markets. Growing consumer appetite for meaningful value, expanded menu variety and extended hours fueled the segment's November results.
Comparable sales represent sales at all McDonald's restaurants in operation at least thirteen months including those temporarily closed, excluding the impact of currency translation. Some of the reasons restaurants may be temporarily closed include road construction, reimaging or remodeling, and natural disasters. Management reviews the increase or decrease in comparable sales compared with the same period in the prior year to assess business trends.
Source: McDonald's Corporation
Digg
Reddit
Slashdot