Microsoft Corp. today
announced it has entered into an agreement to acquire Danger Inc., the
company responsible for the software and services powering many popular
consumer handsets. The acquisition will align Danger's nearly 10 years of
expertise in the mobile consumer space with Microsoft's vision to provide
innovative and compelling mobile experiences to a growing base of
customers.
"Microsoft is a global leader with our Windows Mobile software and
expanding mobile services," said Robbie Bach, president of the
Entertainment and Devices Division at Microsoft. "The addition of Danger
serves as a perfect complement to our existing software and services, and
also strengthens our dedication to improving mobile experiences centered
around individuals and what they like."
The Palo Alto, Calif.-based company provides services that allow people
to keep in touch, stay organized and keep informed while on the go through
real-time mobile messaging, social networking services and other
applications -- all blended together on a single phone that is intuitive
and customizable.
"Danger continues to provide an effortless and fun mobile experience
for consumers," said Henry R. Nothhaft, chairman and CEO of Danger Inc.
"Now by combining our uncompromised application software and powerful
back-end service with Microsoft, we can expand our innovative service
offerings even further and take mobility to a new level."
A Grasp on Consumers
Danger has connected with a customer base that is young and
enthusiastic, Internet-savvy and socially inclined. The Danger team has a
deep understanding of consumers and a hold on what people want from
mobility, making it an ideal group to work with in delivering connected
experiences. Adding Danger to the Entertainment and Devices Division will
provide Microsoft with additional assets and resources that will accelerate
the company's entry into the consumer space and complement the company's
focus on delivering innovative technologies and services that connect
people's entertainment and information.
Danger will further expand people's mobile options by bringing a
variety of established partnerships to the mix. Microsoft software can be
found on more than 160 mobile phones made by more than 50 hardware
partners, which are offered through more than 160 mobile operators around
the world.
Defining the Mobile Experience
Through focused efforts Danger has successfully delivered a software
and services platform to the mobile mass market. Applications on
Danger-powered handsets include HTML Web browsing, instant messaging,
games, multimedia, social networking, Web e-mail and personal information
management applications.
Combining these services with Microsoft's connected entertainment and
experiences technologies, including MSN, Xbox, Zune, Windows Live and
Windows Mobile, will provide Microsoft with the tools to accelerate its
work to create industry-leading entertainment and communication experiences
for consumers.
Danger
Danger is a Palo-Alto, California-based software-as-a-service company
that provides mobile operators with an integrated end-to-end solution to
deliver mobile data and Internet services to their subscribers.
Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
SOURCE Microsoft Corp.