Motorola, Inc. (NYSE:MOT) through Motorola Ventures, its strategic venture capital arm, today announced that it has made an investment in Amobee Media Systems, a leader in advertising solutions for mobile operators. Financial terms of the investment were not disclosed.
The Amobee Media System can dynamically insert targeted, interactive advertisements into all types of mobile entertainment and communication channels, including videos, music, messaging, games and WAP, using a single, telco-grade ad-serving infrastructure. The System offers mobile operators a new revenue stream by delivering one unique entry point to agencies and advertisers who wish to buy, deploy and monitor campaigns across all mobile channels, while providing the most relevant advertising experience to mobile customers.
“Mobile advertising is rapidly emerging as a key enabler for consumer adoption of the mobile internet and media and Amobee is leading that charge,” said Reese Schroeder, Managing Director, Motorola Ventures. “We see tremendous growth for new, compelling applications and services across consumer segments and product lines, in particular when we can provide flexible business models and options for our carrier partners and consumers, similar to those currently experienced on the web. Working with Amobee will allow Motorola to drive greater adoption of these new services.
“Research has shown that the ‘user-paid’ model is one of the key barriers to the growth of mobile data consumption and revenues,” said Zohar Levkovitz, CEO of Amobee. “As the mobile phone is fast becoming a media channel, Amobee’s ad-funded model works to bridge the gap between device manufacturers, operators, and advertisers, creating value for all stakeholders through increased data consumption and greater revenues.”
Source: Motorola
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