Digital entertainment
services company RealNetworks(R) (Nasdaq: RNWK) today announced that it has acquired substantially all of the assets of Trymedia, a pioneer in Casual
Games syndication, from Santa Clara, Calif.-based Macrovision (Nasdaq:
MVSN). This acquisition is part of Real's strategy to build reach through
syndicated distribution partnerships, and follows its acquisition of New
York-based Game Trust last year and a strategic partnership with
Amsterdam-based The Spill Group announced earlier this month.
With more than 250 partners including AOL and Yahoo!, Telstra, IGN and
T-Online, Trymedia provides innovative syndication and commerce solutions
that enable portals, online retailers and game developers to securely
distribute PC games through physical and digital channels and maximize
revenue throughout a game's lifetime.
"This acquisition doubles the scale of our syndication business and we
are incredibly excited to welcome the Trymedia team," said Harold Zeitz,
senior vice president of RealGames. "Trymedia has been a leader in the
digital distribution space, so together we have a full portfolio of
syndication services that we can offer partners."
RealGames is focused on growing reach not only to expand its circle of
fans, but also to continue to attract the very best game developers to its
publishing group and to grow its base of advertisers. With increased reach,
developers will continue to favor RealGames to publish their games.
Financial terms of the transaction, which is expected to close later
this quarter, are not being disclosed at this time.
REALNETWORKS
RealNetworks(R), Inc. delivers digital entertainment services to
consumers via PC, portable music player, home entertainment system or
mobile phone. Real created the streaming media category in 1995 and has
continued to lead the market with pioneering products and services,
including: RealPlayer(R), the first mainstream media player to enable
one-click downloading and recording of Internet video; the award-winning
Rhapsody(R) digital music service, which delivers more than 1 billion songs
per year; RealArcade(R), one of the largest casual games destinations on
the Web; and a variety of mobile entertainment services, such as ringback
tones, offered to consumers through leading wireless carriers around the
world.
SOURCE RealNetworks, Inc.