Sequoia Invests in Search Marketing Automation Technology - Kenshoo Ltd.

Sequoia Capital and Kenshoo, provider of innovative Search Marketing Automated Solutions, announced a strategic collaboration upon official closing of the institutional funding round.

Kenshoo's flagship product, KENSHOO SEARCH(TM), is an end-to-end SEM platform, which automates the labor intensive process of building and optimizing cross channel search campaigns.

Kenshoo's automated product and approach enables clients to manage multiple cross channel campaigns effortlessly and thoroughly by minimizing customer acquisition costs, increasing traffic, and ultimately generating a higher ROI.

"'search' is the six letter puzzle facing advertisers and advertising agencies around the world. Mastery of search engine marketing is the biggest single challenge facing any marketer or advertiser. Kenshoo's SEM solutions offer a whole new lease on life for those who are baffled, perplexed or challenged by search - the largest change and biggest opportunity facing advertisers in the past fifty years." Said Mike Moritz, Partner, Sequoia Capital. "Sequoia Capital invested in Kenshoo because of its fresh approach to this task and because the company's battle-hardened software has already paid off in thousands of different search campaigns."

Yoav Izhar-Prato, CEO and co-founder of Kenshoo adds, "We are thrilled to be joining forces with Sequoia, a partner with an unsurpassed track record of successful Internet investments such as Yahoo!, Google, Apple, PayPal and YouTube. Kenshoo is determined to be the leading provider of innovative Search Marketing solutions; Harnessing our in-depth knowledge of the industry, our clients' constructive feedback, technological strengths and continuous innovation- I believe we are well positioned to do so."

Since 1972, Sequoia Capital has provided startup venture capital for very smart people who want to turn ideas into companies. As the "Entrepreneurs Behind the Entrepreneurs," Sequoia Capital's Partners have worked with innovators such as Sandy Lerner and Len Bozack of Cisco Systems, Jerry Yang and David Filo of Yahoo!, Gaurav Garg of Redback Networks, Larry Page and Sergey Brin of Google, Dan Warmenhoven of Network Appliance, T.J. Rodgers of Cypress Semiconductor, Lou Tomasetta of Vitesse Semiconductor, Steve Jobs of Apple Computer and Larry Ellison of Oracle. The companies organized by Sequoia Capital now account for about 12% of the value of NASDAQ.

Kenshoo is a provider of end-to-end search marketing automated technology for advertisers and agencies worldwide.

The company's flagship product KENSHOO SEARCH(TM) provides automated Quality Management for cross- platform search campaigns. Kenshoo's unique technology and approach enables advertisers and agencies worldwide to reach high volumes, optimize campaigns and to boost ROI.

Source: Kenshoo