The National Basketball
Association and SIRIUS XM Radio (Nasdaq: SIRI) announced today that SIRIUS
XM will deliver live NBA games to satellite radio subscribers around the
country throughout the 2008-09 season.
The NBA and satellite radio are continuing a partnership that dates
back to 2003, when the NBA became the first major professional sports
league to provide live games on SIRIUS.
SIRIUS XM broadcasts more live NBA games than any other radio outlet.
Starting with the Opening Night games tomorrow, XM listeners will have
access to more than 1,000 regular season games, plus every game of the NBA
Playoffs and The Finals. For most SIRIUS listeners, select NBA games will
be available through the "Best of XM" programming package.
"Since 2003 the NBA has been one of the premier programming elements on
satellite radio," said Steve Cohen, SIRIUS XM's SVP of Sports Programming.
"The merger of SIRIUS XM gives us the opportunity to deliver NBA games to
more listeners than ever before. XM and SIRIUS subscribers from coast to
coast will have access to live NBA action every night, from the tip-off of
the regular season through every second of the playoffs."
"As the first major professional sports league to provide live games on
satellite radio, we have always embraced all forms of media to reach our
fans, wherever they may consume our game," said Danny Meiseles, Senior Vice
President, Production, Programming, and Broadcasting, NBA. "Now with NBA
games available to both XM and SIRIUS subscribers, even more fans will be
able to follow our game throughout the season."
Beginning tomorrow, XM and SIRIUS subscribers will have access to the
Opening Night tripleheader featuring the reigning NBA Champion Boston
Celtics hosting the Cleveland Cavaliers at 8:00 pm ET (XM channel 231,
SIRIUS channel 215), plus the Milwaukee Bucks @ the Chicago Bulls at 8:30
pm ET (XM channel 232, SIRIUS channel 216) and the Portland Trailblazers @
the L.A. Lakers at 10:30 pm ET (XM channel 233, SIRIUS channel 217).
SIRIUS XM will utilize NBA team radio broadcasts to air regular season
games from every NBA team. Throughout the regular season, SIRIUS XM will,
in most cases, provide the home team's local radio broadcast. During the
NBA Playoffs and The Finals, home team, visiting team and national radio
broadcasts will be offered.
SIRIUS XM Radio
SIRIUS XM Radio is America's satellite radio company delivering The
Best Radio on Radio(TM) to more than 18 million subscribers, including 100%
commercial free music, and premier sports, news, talk, entertainment,
traffic and weather.
SIRIUS XM Radio has content relationships with an array of
personalities and artists, including Howard Stern, Martha Stewart, Oprah
Winfrey, Jimmy Buffett, Elvis, Jamie Foxx, Barbara Walters, Frank Sinatra,
Opie & Anthony, The Grateful Dead, Willie Nelson, Bob Dylan, Dale Earnhardt
Jr., Tom Petty, and Bob Edwards. SIRIUS XM Radio is the leader in sports
programming as the Official Satellite Radio Partner of the NFL, Major
League Baseball, NASCAR, NBA, NHL, and PGA Tour, and broadcasts major
college sports.
SIRIUS XM Radio has arrangements with every major automaker. SIRIUS XM
Radio products are available at shop.sirius.com and shop.xmradio.com, and
at retail locations nationwide, including Best Buy, Circuit City,
RadioShack, Target, Sam's Club, and Wal-Mart.
SIRIUS XM Radio also offers SIRIUS Backseat TV, the first ever live
in-vehicle rear seat entertainment featuring Nickelodeon, Disney Channel
and Cartoon Network; XM NavTraffic service for GPS navigation systems
delivers real-time traffic information, including accidents and road
construction, for more than 80 North American markets.
Source: SIRIUS XM Radio
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