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Traffic.com Launches TrafficOne Mobile

Mon, Oct 22, 2007

NAVTEQ today launched TrafficOne Mobile designed to meet the needs of wireless carriers, mobile content providers and application developers. An extension of Traffic.com's popular TrafficOne online website offerings, TrafficOne Mobile consists of easy-to-integrate, packaged solutions to deliver high-quality, personalized real-time traffic information across popular mobile platforms.

Traffic.com
  • Java: A downloadable J2ME or BREW application provides a rich graphical interface and visually compelling 3D multimedia traffic reports
  • Mobile Messaging: Short Messaging Services (SMS) and Multimedia Messaging Service (MMS) alerting capabilities allow for push or pull delivery
  • Mobile Web: A Wireless Application Protocol (WAP) site provides quick and easy real-time traffic via any wireless browser
  • Voice: An Interactive Voice Recognition (IVR) hotline provides cell phone users with automated toll-free and hands-free access to traffic information

TrafficOne Mobile solutions are available as a suite or as individual modules and are offered with flexible branding and revenue model options. By adding TrafficOne Mobile to TrafficOne, Traffic.com customers are able to offer their users on-the-go access to personalized traffic information.

Traffic.com is powered by the NAVTEQ Traffic(TM) advanced data collection and processing infrastructure. Diverse data sources include probe, proprietary sensors, government sensors, as well as event and incident data gathered through local operations centers across the country.

Traffic.com

Traffic.com is a leading provider of traffic solutions to consumers and businesses. Powered by NAVTEQ Traffic's advanced data collection and processing infrastructure, Traffic.com provides comprehensive coverage to 74 Designated Market Areas (DMAs) and 107 Core Based Statistical Areas (CBSAs) encompassing the most traffic congested U.S. cities. Traffic.com(R) solutions include predictive traffic trends, vehicle speeds, congestion levels, travel times, and delay times, incidents and events. Business customers include broadcast media, Web and mobile publishers, content providers and developers, government agencies, and advertisers. Traffic.com solutions are delivered via radio, television, Web, wireless device, in-vehicle and portable navigation systems. This broad content distribution network creates cross-platform branding opportunities for advertisers, enabling them to expand their reach and target on-the-go consumers.

Source: NAVTEQ

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