advertising news

The Nissan LEAF Zero-Emission Tour culminated today with an appearance in New York City. The three-month tour, which made 63 stops in 24 cities, offered the opportunity for interested drivers, media, civic partners, businesses and university students to learn more about the Nissan LEAF and the benefits of zero-emission driving.

Perhaps you are a hardcore fan of the Dodge Challenger, in love with your Jeep® Liberty, think your Chrysler 300C is red-carpet worthy or one of those people who would not be caught driving anything other than your award-winning Ram truck.

New Targeting Capabilities Leverage Search Activities to Deliver More Relevant Display Ads; Ad Scheduling and Demographic Options Enable Greater Personalization for Search Ads

The Sundance Film Festival is the ideal place to explore new and diverse ideas at the intersection of art, technology and mobility" said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc.

Omniture, an Adobe company (Nasdaq:ADBE) and a leading provider of online business optimization software, today announced that Toyota Motor Corporation Japan has selected Omniture SiteCatalyst®

Chrysler Group LLC introduced today a new corporate advertising campaign designed to reach out to consumers as well as the company's many suppliers and partners.

Yahoo! Inc. and Microsoft Corporation today announced that the companies have finalized and executed the definitive Search and Advertising Services and Sales Agreement and License Agreement in accordance with the letter agreement announced in July.

The dramatic new ads see SEAT put a typically irreverent spin on the classical legend of Cupid, with a winged archer flying above the stunning new SEAT Ibiza Cupra and targeting people as they see the car for the first time.

SEAT and Shakira have signed a collaboration agreement whereby the car manufacturer will become the main sponsor of international pop star’s forthcoming European tour.

The Cygnet concept represents a creative, environmentally conscious solution, being small, yet with presence – and highly fuel efficient, now combined with the prestige of Aston Martin’s luxury brand ownership.

Suite Uses Unified Platform to Measure the Actual Delivery of Online Media Plans and the Impact of Ad Campaigns on Attitudes, Behavior and both Online and Offline Sales

Microsoft Corp. and Mediabrands, in conjunction with Kia Motors America and Hyundai Motor America, today released results from a groundbreaking research effort comparing advertising impact and engagement on Xbox LIVE to traditional video, including TV.

According to the study, Americans can’t live without the internet, want to see advertisements that are innovative, and are open to new technologies that monitor their media usage if privacy is maintained.

Kia Motors America (KMA) is moving into one of the world's highest profile advertising arenas - New York City's Times Square - with a new billboard showcasing the all-new 2011 Kia Sorento CUV.

AT&T* and NYC & Company -- the official tourism, marketing, and partnership organization for the City of New York -- announced today a two-year advertising and marketing agreement which provides an integrated package of marketing assets to allow AT&T and its YELLOWPAGES.COM brand to reach customers throughout New York City.

The spot that commemorates the 25th anniversary of the SEAT Ibiza has been distinguished as the ‘Best TV Commercial of 2010’ by readers of the Spanish motoring magazine Car and Driver. Voters assessed its originality, the way it creates emotional ties, the quality of its execution and camera angles, voting it the best of a total of 11 competing spots from different brands.

Windows Theme Experience and Windows Personalization Gallery create new opportunities for brands’ interaction with consumers.

Google Inc. (NASDAQ: GOOG) today announced that it has signed a definitive agreement to acquire AdMob, a mobile display ad technology provider, for $750 million in stock.

The last thing you'd expect to see zooming through Bemidji, Minn. at the Ojibwe Forests Rally is a 2010 Ford Mustang, or any Mustang for that matter.

OpenX Technologies Inc. (OpenX), the world’s leading independent ad server for Web publishers, today announced it has entered into a partnership with Microsoft Corp. (Nasdaq: MSFT) that will allow the companies to cross-market and promote products to their respective publisher bases.